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Daniel Tabladaelizabeth pate

Lecturer II, Marketing
College of Business

Since his arrival 10 years ago, Daniel Tablada has inspired many students in the College of Business at UTSA.  A senior lecturer in marketing, he draws upon his own professional experience in international marketing in teaching Principles of Marketing, International Marketing and a special studies course on the Border Corridor. 

Among the heavy load of courses he teaches every semester, Tablada instructs the popular course Fundamentos de Marketing—an intro-level business course that is taught in Spanish.  Since the inception of this bilingual course (which he helped spearhead), five additional Spanish-taught business courses have been created.  Tablada is also active in recruiting international faculty and students while creating study abroad opportunities for others.

Tablada’s students credit him with delivering intriguing lectures that stimulate engagement and curiosity and cultivate independent thought.

“I think the greatest challenge that I offer students is requiring them to apply the knowledge they are learning in class to real world situations,” said Tablada. “By inviting practitioners in different fields to serve as guest lecturers, I can link business concepts to what is being taught in the classroom.”

This emphasis on real world applicability is taken to the next level in his popular upper-division course, Strategies for the Border Corridor, where UTSA, UTEP, and Mexican students spend the semester learning marketing practices from local businesses on both sides of the border.  

Tablada’s efforts have resulted in numerous awards and accolades.  He has received the college’s Dean’s Excellence Award for Globalization in 2012, and in 2010 he was awarded the President’s Distinguished Achievement Award for Community Service and the college’s Dean’s Excellence Award for Community Service. In 2007 he was recognized for his teaching by being named the recipient of the college’s Dean’s Excellence Teaching Award. 

“In my estimation there are few faculty members as devoted to student success as Prof. Tablada,” said Lisa Marie Gomez, director of international operations for COB. “(His) work with students is an ideal model of the college’s mission to teach rigor with relevance, theory to practice and provide innovative solutions to global business challenges.”

Story by Connor McBrearty