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DEPARTMENT OF MARKETING

Master of Business Administration Degree – Marketing Management Concentration

This concentration is designed to offer qualified graduate students the opportunity to study business administration while developing special expertise in marketing management. To achieve these ends, students focus their elective courses in the area of marketing.

Students choosing to concentrate in marketing management must complete the 21 semester credit hours of courses containing the foundations of knowledge and 12 semester credit hours of graduate marketing courses as follows:

MKT 5063 Marketing Research Design and Application
9 semester credit hours of graduate marketing elective courses beyond MKT 5023 Marketing Management

Master of Business Administration Degree – Tourism Destination Development Concentration

This concentration is designed to offer qualified graduate students the opportunity to study business administration while developing special expertise in the development of a destination marketing organization, country, state, region or city. To achieve these ends, students will focus their elective courses in the area of tourism.

Students choosing to concentrate in tourism destination development must complete the 21 semester credit hours of M.B.A. courses containing the foundations of knowledge and an additional 12 semester credit hours of graduate tourism elective courses from the following:

MKT 5303 Destination Strategic Planning
MKT 5313 Marketing and Selling a Destination
MKT 5323 Managing Public Policy Issues
MKT 6933 Internship in a Destination Marketing Organization
MKT 6963 Independent Study in Tourism
MKT 6973 Special Problems

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