Chapter 6 Graduate Program Requirements/Course Descriptions
College of Business
DEPARTMENT OF MARKETING
Master of Business Administration Degree – Marketing Management Concentration
This concentration is designed to offer qualified graduate students the opportunity to study business administration while
developing special expertise in marketing management. To achieve these ends, students focus their elective courses in the area
of marketing.
Students choosing to concentrate in marketing management must complete the 21 semester credit hours of courses containing
the foundations of knowledge and 12 hours of graduate marketing courses as follows:
MKT 5063 Marketing Research Design and Application
9 semester credit hours of graduate marketing elective courses beyond MKT
5023
2. Admissions
3. General Academic Regulations
4. Master's Degree Regulations
5. Doctoral Degree Regulations
6. Graduate Program Requirements and Course Descriptions
Additional Resources
Graduate and Undergraduate Catalog Archive
Office of Graduate Studies
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