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COURSE DESCRIPTIONS MARKETING (MKT)

5003 Introduction to Marketing
(3-0) 3 hours credit. Examination of marketing in society and the firm. Functions, institutions, processes, methods, and issues will be examined. Emphasis is on marketing decision making.

5023 Marketing Management
(3-0) 3 hours credit. Prerequisites: ACC 5003, ECO 5003, FIN 5003, and MKT 5003, or their equivalents. Completion of or concurrent enrollment in ACC 5023 is recommended. An analysis of marketing management processes within organizations. Focus is on the use of strategic planning and market analysis to design marketing programs in competitive environments.

5043 Consumer Behavior in Marketing Strategy
(3-0) 3 hours credit. Prerequisite: MKT 5023 or an equivalent. The study of consumer behavior as the basis for marketing opportunities. Analyzes and evaluates contemporary models of consumer behavior as a guide to organizational decision making.

5063 Marketing Research Design and Application
(3-0) 3 hours credit. Prerequisite: MKT 5023 or an equivalent. Reviews the methodology essential to marketing’s role of guiding the firm’s production, distribution, pricing, and communication efforts through marketing research, including designing and conducting customer research, and analyzing and communicating research results.

5073 Services Marketing
(3-0) 3 hours credit. Prerequisite: MKT 5023 or an equivalent. This course entails an in-depth investigation of the nature of services marketing and the special features that distinguish successful marketing for services and tangible goods. Attention is given to promoting and making services tangible, blueprinting services, the design of service operations, pricing services, the critical aspects of service delivery, the measurement of service quality, and other topics.

5083 Advertising and Promotion Management
(3-0) 3 hours credit. Prerequisite: MKT 5023 or an equivalent. The use of communication processes and programs to attain promotional goals; examination of mass and interpersonal forms of communication, and the uses of sales promotion tools.

5123 Sales Management
(3-0) 3 hours credit. Prerequisite: MKT 5023. Examination of current and relevant issues regarding the role of selling in the firm. Discussion of communication concepts and managerial processes in goal selection and attainment for sales activities.

5673 International Marketing
(3-0) 3 hours credit. Prerequisite: MKT 5023 or an equivalent. Analysis of global marketing strategies, including an examination of the cultural, economic, and political dimensions. Focus is on developing alternative market entry strategies and managing longer term competitive marketing adjustments.

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5963 International Business Internship
3 hours credit. Prerequisite: Consent of instructor and the student’s Graduate Advisor of Record. Work experience in international business or a public agency.

5983 International Business Essay
3 hours credit. Prerequisite: Consent of instructor and the student’s Graduate Advisor of Record. Original research report on an international management topic.

6943 Marketing Internship
3 hours credit. Prerequisites: Graduate standing, 15 semester credit hours of graduate work, and consent of instructor. Internship must be approved in advance by the Internship Coordinator and the student’s Graduate Advisor of Record. Supervised full- or part-time off-campus work experience and training in marketing. Individual conferences and written reports required.

6953 Independent Study
3 hours credit. Prerequisites: Graduate standing and permission in writing (form available) of the instructor and the student’s Graduate Advisor of Record. Independent reading, research, discussion, and/or writing under the direction of a faculty member. For students needing specialized work not normally or not often available as part of the regular course offerings. May be repeated for credit, but no more than 6 hours, regardless of discipline, will apply to the Master’s degree.

6971-3 Special Problems
(1-0, 2-0, 3-0) 1 to 3 hours credit. Prerequisite: Consent of instructor. An organized course offering the opportunity for specialized study not normally or not often available as part of the regular course offerings. Special Problems courses may be repeated for credit when the topics vary, but no more than 6 hours, regardless of discipline, will apply to the Master’s degree.

6983 Master’s Thesis
3 hours credit. Prerequisite: Permission of the Graduate Advisor of Record and thesis director. Thesis research and preparation. May be repeated for credit, but no more than 6 hours will apply to the Master’s degree. Credit will be awarded upon completion of the thesis. Enrollment is required each term in which the thesis is in progress.

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