content

DEPARTMENT OF MARKETING

Master of Business Administration Degree – Marketing Management Concentration

This concentration is designed to offer qualified graduate students the opportunity to study business administration while developing special expertise in marketing management. To achieve these ends, students focus their elective courses in the area of marketing.

Students choosing to concentrate in marketing management must complete the 21 semester credit hours of courses containing the foundations of knowledge and 12 semester credit hours of graduate marketing courses as follows:

MKT 5063 Marketing Research Design and Application
9 semester credit hours of graduate marketing elective courses beyond MKT 5023.

Table of Contents | Catalog Home | Previous Page

text size– | + | R |