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Marketing (MKT) Course Descriptions

MKT 5003  Introduction to Marketing
(3-0) 3 hours credit.
Examination of marketing in society and the firm. Functions, institutions, processes, methods, and issues will be examined. Emphasis is on marketing decision making.

MKT 5023  Marketing Management
(3-0) 3 hours credit. Prerequisites: ACC 5003 and ECO 5003, or their equivalents. Completion of or concurrent enrollment in ACC 5023 is recommended.
An analysis of marketing management processes within organizations. Focus is on the use of strategic planning and market analysis to design marketing programs in competitive environments.

MKT 5043  Consumer Behavior in Marketing Strategy
(3-0) 3 hours credit. Prerequisite: MKT 5023 or an equivalent.
The study of consumer behavior as the basis for marketing opportunities. Analyzes and evaluates contemporary models of consumer behavior as a guide to organizational decision making.

MKT 5063  Marketing Research Design and Application
(3-0) 3 hours credit. Prerequisite: MKT 5023 or an equivalent.
Reviews the methodology essential to marketing’s role of guiding the firm’s production, distribution, pricing, and communication efforts through marketing research, including designing and conducting customer research, and analyzing and communicating research results.

MKT 5083  Advertising and Promotion Management
(3-0) 3 hours credit. Prerequisite: MKT 5023 or an equivalent.
The use of communication processes and programs to attain promotional goals; examination of mass and interpersonal forms of communication, and the uses of sales promotion tools.

MKT 5303  Destination Strategic Planning
(3-0) 3 hours credit.
A thorough analysis of the strategic planning and implementation process within destination marketing organizations including managing stakeholders groups, destination audits, visitor research, the role of marketing and branding of the destination, managing human resources and various organizational structures.

MKT 5313  Marketing and Selling a Destination
(3-0) 3 hours credit.
Examination of marketing planning and implementation with specific focus on developing a marketing plan, advertising agency selection, market research, selling to marketing intermediaries and meeting planners, convention facility marketing and sales, the role of the Web site, visitor guides, public relations and film commissions.

MKT 5323  Managing a Destination Marketing Organization
(3-0) 3 hours credit.
Focus on the management of a destination marketing organization in a highly competitive environment. Includes examination of strategies for managing stakeholders and advisory boards, role in developing the destination, protecting share of hotel occupancy taxes, funding alternatives, accountability to governing authorities, strategic planning and implementation process, managing public policy issues, and effective communication of the value of tourism. (Formerly titled “Managing Destination Public Policy Issues.”)

MKT 5333  Economics of Tourism and Sustainable Development
(3-0) 3 hours credit.
Examines the macroeconomic effect of tourism on a destination and the microeconomic aspects of sustainable tourism. Students are introduced to the theory and research methods involved in conducting economic impact studies, feasibility studies, and forecasting visitor arrivals.

MKT 5673  International Marketing
(3-0) 3 hours credit. Prerequisite: MKT 5023 or an equivalent.
Analysis of global marketing strategies, including an examination of the cultural, economic, and political dimensions. Focus is on developing alternative market entry strategies and managing the marketing mix in international markets.

MKT 5963  International Business Internship
3 hours credit. Prerequisites: Consent of instructor and the student’s Graduate Advisor of Record.
Work experience in international business or a public agency.

MKT 5983  International Business Essay
3 hours credit. Prerequisites: Consent of instructor and the student’s Graduate Advisor of Record.
Original research report on an international management topic.

MKT 6933  Internship in a Destination Marketing Organization
3 hours credit. Prerequisites: Graduate standing and completion of 12 hours of M.B.A. Core or elective courses in the concentration. Internship must be approved in advance by the Internship Coordinator and the student’s Graduate Advisor of Record.
The supervised full- or part-time internship will be in either a domestic or international destination marketing organization that is approved by the faculty internship coordinator and the Graduate Advisor of Record. Participants may or may not receive compensation from the sponsoring destination marketing organization.

MKT 6943  Marketing Internship
3 hours credit. Prerequisites: Graduate standing, 15 semester credit hours of graduate work, and consent of instructor. Internship must be approved in advance by the Internship Coordinator and the student’s Graduate Advisor of Record.
Supervised full- or part-time off-campus work experience and training in marketing. Individual conferences and written reports required.

MKT 6951-3   Independent Study
1 to 3 hours credit. Prerequisites: Graduate standing and permission in writing (form available) of the instructor and the student’s Graduate Advisor of Record.
Independent reading, research, discussion, and/or writing under the direction of a faculty member. For students needing specialized work not normally or not often available as part of the regular course offerings. May be repeated for credit, but not more than 6 hours, regardless of discipline, will apply to the degree.

MKT 6961  Comprehensive Examination
1 hour credit. Prerequisite: Approval of the appropriate committee on graduate studies to take the Comprehensive Examination.
Independent study course for the purpose of taking the Comprehensive Examination. May be repeated as many times as approved by the Committee on Graduate Studies. Enrollment is required each term in which the Comprehensive Examination is taken if no other courses are being taken that term. The grade report for the course is either “CR” (satisfactory performance on the Comprehensive Examination) or “NC” (unsatisfactory performance on the Comprehensive Examination).

MKT 6963  Independent Study in Tourism
3 hours credit. Prerequisites: Graduate standing and permission in writing (form available) of the instructor and the student’s Graduate Advisor of Record.
Independent reading, research, discussion, and/or writing under the direction of a faculty member regarding the management of a destination marketing organization. For students needing specialized work not normally or not often available as part of the regular course offerings. May be repeated for credit, but not more than 6 hours, regardless of discipline, will apply to the degree.

MKT 6971-3  Special Problems
(1-0, 2-0, 3-0) 1 to 3 hours credit. Prerequisite: Consent of instructor.
An organized course offering the opportunity for specialized study not normally or not often available as part of the regular course offerings; examples include Brand Management, Services Marketing, Sales Management, Multicultural Marketing, and topics in Tourism Management. Special Problems courses may be repeated for credit when topics vary, but not more than 6 hours, regardless of discipline, will apply to the degree.

MKT 6983  Master’s Thesis
3 hours credit. Prerequisites: Permission of the Graduate Advisor of Record and thesis director.
Thesis research and preparation. May be repeated for credit, but not more than 6 hours will apply to the Master’s degree. Credit will be awarded upon completion of the thesis. Enrollment is required each term in which the thesis is in progress.

MKT 7013  Seminar in Marketing Theory
(3-0) 3 hours credit. Prerequisite: Consent of instructor.
Historical and philosophical perspective on the development of scientific marketing thought, the role of theory in marketing, and research methods in marketing.

MKT 7023  Behavioral Seminar I
(3-0) 3 hours credit. Prerequisite: Consent of instructor.
Examination of the processes underlying consumer behavior from the perspective of social and cognitive psychology. Topics will include judgment and decision making, information-processing biases, consumer motivations and values, memory and knowledge, and mood and affect.

MKT 7033  Behavioral Seminar II
(3-0) 3 hours credit. Prerequisite: Consent of instructor.
Examination of the processes underlying consumer behavior from the interdisciplinary perspectives of psychology, sociology, and anthropology. Topics will include attitudes and persuasion, cross-cultural research, socialization, individual difference variables, and group influences on individual behavior.

MKT 7043  Seminar in Experimental Design
(3-0) 3 hours credit. Prerequisite: Consent of instructor.
Introduction to methodological issues that arise in experimental and quasi-experimental research. Topics of emphasis include data collection and measurement, reliability and validity, experimental design, and data analysis.

MKT 7053  Special Topics in Research Methods
(3-0) 3 hours credit. Prerequisite: Consent of instructor.
In-depth examination of research methods in marketing research (survey research, qualitative research methods, etc.). The course may be repeated for credit when topics vary.

MKT 7063  Special Topics in Marketing
(3-0) 3 hours credit. Prerequisite: Consent of instructor.
In-depth examination of current topics in marketing research (cross-cultural and international marketing, pricing, etc.). The course may be repeated for credit when topics vary.

MKT 7073  Cross-Cultural Consumer Research
(3-0) 3 hours credit. Prerequisite: Consent of instructor.
Examination of cross-cultural research from disciplines such as international business, psychology, sociology, and consumer behavior, with a focus on understanding current theoretical and methodological issues, and their marketing and consumer implications.

MKT 7083  Consumer Judgment and Decision Making
(3-0) 3 hours credit. Prerequisite: Consent of instructor.
In-depth examination of the judgment, decision making, and choice aspects of consumer behavior, with a focus on understanding what people actually do (descriptive view) versus what they rationally ought to do (normative view).

MKT 7211-6  Doctoral Research
1 to 6 hours credit.
May be repeated for credit upon approval of the Doctoral Studies Committee, but not more than 24 hours may be applied to the Doctoral degree.

MKT 7311-6  Doctoral Dissertation
1 to 6 hours credit. Prerequisite: Admission to Candidacy for the Doctoral degree in business.
May be repeated for credit upon approval of the Doctoral Studies Committee, but not more than 12 hours may be applied to the Doctoral degree.

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