DEPARTMENT OF MARKETING
All graduate programs in Marketing are accredited by AACSB International—The Association to Advance Collegiate Schools of Business—and conform to recommended guidelines.
Master of Business Administration Degree – Marketing Management Concentration
This concentration is designed to offer qualified graduate students the opportunity to study business administration while developing special expertise in marketing management. To achieve these ends, students focus their elective courses in the area of marketing.
Students choosing to concentrate in marketing management must complete the 24 semester credit hours of courses containing the M.B.A. Core and 12 semester credit hours of graduate marketing courses as follows:
| MKT 5063 | Marketing Research Design and Application |
| 9 semester credit hours of graduate marketing elective courses beyond MKT 5023 Marketing Management | |
Master of Business Administration Degree – Tourism Destination Development Concentration
This concentration is designed to offer qualified graduate students the opportunity to study business administration while developing special expertise in the development of a destination marketing organization of a country, state, region or city. To achieve these ends, students will focus their elective courses in the area of tourism.
Students choosing to concentrate in tourism destination development must complete the 24 semester credit hours of courses containing the M.B.A. Core and an additional 12 semester credit hours of graduate tourism elective courses from the following:
| MKT 5303 | Destination Strategic Planning |
| MKT 5313 | Marketing and Selling a Destination |
| MKT 5323 | Managing a Destination Marketing Organization |
| MKT 5333 | Economics of Tourism and Sustainable Development |
| MKT 6933 | Internship in a Destination Marketing Organization |
| MKT 6963 | Independent Study in Tourism |
| MKT 6973 | Special Problems |
Doctor of Philosophy Degree in Business Administration with an Emphasis in Marketing
The College of Business offers opportunities for advanced study and research leading to the Doctor of Philosophy degree in Business Administration with an emphasis in Marketing. See page 73 of this catalog for a detailed description of the general requirements for the Doctoral degree. The Doctoral Studies Committee of the Department of Marketing will advise students admitted to the program who pursue a Ph.D. in Business Administration with an emphasis in Marketing.
To satisfy the Major Area Coursework for the Marketing emphasis, a student must complete:
- MKT 7013 Seminar in Marketing Theory
MKT 7023 Behavioral Seminar I
MKT 7033 Behavioral Seminar II
MKT 7043 Seminar in Experimental Design
MKT 7201-3 Marketing Research Colloquium
- Two directed electives (6 semester credit hours) as approved by the Doctoral Studies Committee
