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COURSE DESCRIPTIONS
MARKETING
(MKT)

5003 Introduction to Marketing
(3-0) 3 hours credit.
Examination of marketing in society and the firm. Functions, institutions, processes, methods, and issues will be examined. Emphasis is on marketing decision making.

5023 Marketing Management
(3-0) 3 hours credit. Prerequisites: ACC 5003, ECO 5003, FIN 5003, and MKT 5003, or their equivalents. Completion of or concurrent enrollment in ACC 5023 is recommended.
An analysis of marketing management processes within organizations. Focus is on the use of strategic planning and market analysis to design marketing programs in competitive environments.

5043 Consumer Behavior in Marketing Strategy
(3-0) 3 hours credit. Prerequisite: MKT 5023 or an equivalent.
The study of consumer behavior as the basis for marketing opportunities. Analyzes and evaluates contemporary models of consumer behavior as a guide to organizational decision making.

5063 Marketing Research Design and Application
(3-0) 3 hours credit. Prerequisite: MKT 5023 or an equivalent.
Reviews the methodology essential to marketing’s role of guiding the firm’s production, distribution, pricing, and communication efforts through marketing research, including designing and conducting customer research, and analyzing and communicating research results.

5083 Advertising and Promotion Management
(3-0) 3 hours credit. Prerequisite: MKT 5023 or an equivalent.
The use of communication processes and programs to attain promotional goals; examination of mass and interpersonal forms of communication, and the uses of sales promotion tools.

5303 Destination Strategic Planning
(3-0) 3 hours credit.
A thorough analysis of the strategic planning and implementation process within destination marketing organizations including managing stakeholders groups, destination audits, visitor research, the role of marketing and branding of the destination, managing human resources and various organizational structures.

5313 Marketing and Selling a Destination
(3-0) 3 hours credit.
Examination of marketing planning and implementation with specific focus on developing a marketing plan, advertising agency selection, market research, selling to marketing intermediaries and meeting planners, convention facility marketing and sales, the role of the website, visitor guides, public relations and film commissions.

5323 Managing Public Policy Issues
(3-0) 3 hours credit.
Examination of the current and relevant issues regarding public policy issues impacting destination marketing organizations. This includes such topics as collection and disbursement of hotel occupancy taxes, contractual relations with and accountability to governing authorities, selection of advertising agencies, determining advisory board structures, managing relationships with industry organizations, economic impact studies, managing capacity and demand within destinations, and education of public as to the value of tourism.

5673 International Marketing
(3-0) 3 hours credit. Prerequisite: MKT 5023 or an equivalent.
Analysis of global marketing strategies, including an examination of the cultural, economic, and political dimensions. Focus is on developing alternative market entry strategies and managing longer-term competitive marketing adjustments.

5963 International Business Internship
3 hours credit. Prerequisites: Consent of instructor and the student’s Graduate Advisor of Record.
Work experience in international business or a public agency.

5983 International Business Essay
3 hours credit. Prerequisites: Consent of instructor and the student’s Graduate Advisor of Record.
Original research report on an international management topic.

6933 Internship in a Destination Marketing Organization
3 hours credit. Prerequisites: Graduate standing and completion of all 21 foundations of knowledge courses and
9 hours of elective courses in the concentration. Internship must be approved in advance by the Internship Coordinator and the student’s Graduate Advisor of Record.
All candidates for a Master of Business Administration degree with a Concentration in Tourism Destination Development will complete a “capping” experience to their academic studies. The supervised full- or part-time internship will be in either a domestic or international destination marketing organization subject to approval of the faculty internship coordinator and the Graduate Advisor of Record. Participants may or may not receive compensation from the sponsoring destination marketing organization.

6943 Marketing Internship
3 hours credit. Prerequisites: Graduate standing, 15 semester credit hours of graduate work, and consent of instructor. Internship must be approved in advance by the Internship Coordinator and the student’s Graduate Advisor of Record.
Supervised full- or part-time off-campus work experience and training in marketing. Individual conferences and written reports required.

6951-3 Independent Study
1 to 3 hours credit. Prerequisites: Graduate standing and permission in writing (form available) of the instructor and the student’s Graduate Advisor of Record.
Independent reading, research, discussion, and/or writing under the direction of a faculty member. For students needing specialized work not normally or not often available as part of the regular course offerings. May be repeated for credit, but not more than 6 hours, regardless of discipline, will apply to the degree.

6963 Independent Study in Tourism
3 hours credit. Prerequisites: Graduate standing and permission, in writing (form available) by the instructor and the student’s Graduate Advisor of Record.
Independent reading, research, discussion, and/or writing under the direction of a faculty member regarding the management of a destination marketing organization. For students needing specialized work not normally or not often available as part of the regular course offerings. May be repeated for credit, but not more than 6 hours, regardless of discipline, will apply to the degree.

6971-3 Special Problems
(1-0, 2-0, 3-0) 1 to 3 hours credit. Prerequisite: Consent of instructor.
An organized course offering the opportunity for specialized study not normally or not often available as part of the regular course offerings; examples include Brand Management, Services Marketing, Sales Management, Multicultural Marketing, and topics in Tourism Management. Special Problems courses may be repeated for credit when topics vary, but not more than 6 hours, regardless of discipline, will apply to the degree.

6983 Master’s Thesis
3 hours credit. Prerequisites: Permission of the Graduate Advisor of Record and thesis director.
Thesis research and preparation. May be repeated for credit, but not more than 6 hours will apply to the Master’s degree. Credit will be awarded upon completion of the thesis. Enrollment is required each term in which the thesis is in progress.

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