Identity Guidelines

Identifying UTSA

As one of the fastest growing universities in the state of Texas, The University of Texas at San Antonio is committed to providing access to excellence in teaching and learning, discovery and research, and community service. As we communicate about our work both internally and externally, it is crucial that we be both consistent and effective. We ask all members of the university community to use the new UTSA Identity Program to ensure that our visual communications—print or electronic—convey a cohesive image.

This guide outlines the standards designed to promote UTSA, its colleges and programs to all audiences on and off our campuses. It applies to such printed pieces as brochures, flyers, posters, letterhead, business cards, advertising and newsletters. It also includes official university Web pages and presentations.

We, the leadership of UTSA, endorse this program and ask that each UTSA employee and department leader work with us to uphold these standards. Our continuing success as a leader in higher education is best told through consistent application of identity standards.

Thank you for all you do for UTSA!

Ricardo Romo
President

John Frederick
Provost and Vice President for Academic Affairs

Julius M Gribou
Executive Vice Provost

Gage Paine
Vice President for Student Affairs

Marjie French
Vice President for University Advancement

Kerry Kennedy
Vice President for Business Affairs

Jude Valdez
Vice President for Extended Services