Identity Guidelines

Background

As part of an integrated marketing effort mandated by the Texas Legislature, UTSA’s Integrated Marketing Committee is responsible for overseeing the implementation of the UTSA Identity Program.

During 2001 and 2002, UTSA’s Identity Program was initiated to streamline the look of collateral marketing and information pieces designed to promote UTSA and its related programs and events.

During several focus groups and random interviews, members of the university community expressed pride in being a part of the institution and a passion for promoting higher education in San Antonio and South Texas. Those conversations also revealed that there are some inconsistencies in how UTSA is represented in both print and electronic publications; members of the community wanted a consistent imaging plan and easy-to-access resources to implement such a plan.

By and large, members of the university community expressed a desire to focus on the UTSA wordmark as the university’s logo, instead of using the icon developed in 1994 prior to the construction of the UTSA Downtown Campus. The university is best identified by two names/logos: UTSA and The University of Texas at San Antonio.

The launch of the UTSA Identity Program is the beginning of a larger project to improve the way we communicate about our university. Over time, this program will expand to make consistent communications easier for everyone at UTSA. And we appreciate insight from all members of the community.

Co-chairs, Integrated Marketing Committee:

David Gabler
Assistant Vice President for University Communications

George E. Norton
Assistant Vice President for Admissions