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Identity Guidelines

Logos and Trademarks

UTSA Logo

In 1994, the university adopted the current UTSA logo/wordmark as the brand of the university. The acronym UTSA is set in Futura condensed type. The letters in this logo have been stylized to overlap to form a unique representation. This cannot be duplicated with typical desktop publishing systems.

Different approved variations of this logo and color options are as follows:

UTSA Logo Blue PMS 294 BLUE
Hex #00438C
UTSA Logo Orange PMS 166 ORANGE
Hex #E74F00
UTSA Logo Black PMS BLACK
Hex #000000
UTSA Logo Inversed white on black Example of UTSA wordmark in white.
Please contact the Publications Office to customize this logo.

Any other variations must be approved by University Communications. The UTSA logo should not be re-colored, manipulated or modified in any way, pursuant to the Handbook of Operating Procedures, Section 4.22.

Designed & maintained by Web & Multimedia Services—Last update: February 22, 2008