Identity Guidelines

Logos and Trademarks

UTSA Logo

In 1994, the university adopted the current UTSA logo/wordmark as the brand of the university. The acronym UTSA is set in Futura condensed type. The letters in this logo have been stylized to overlap to form a unique representation. This cannot be duplicated with typical desktop publishing systems.

Different approved variations of this logo and color options are as follows:

	PMS 294 BLUE Hex #00438C
	PMS 166 ORANGE Hex #E74F00
	PMS BLACK Hex #000000
	Example of UTSA wordmark in white. Please contact the Publications Office to customize this logo.

Any other variations must be approved by University Communications. The UTSA logo should not be re-colored, manipulated or modified in any way, pursuant to the Handbook of Operating Procedures, Section 4.22.