Identity Guidelines

Sample Publications

Brochures, magazines, manuals and posters are created to appeal to a broad range of audiences. The effectiveness of these publications depends on how well the message is communicated to diverse audiences.

Overall guidelines for printed materials have been established so that each piece maintains a consistent visual image. However, substantial flexibility is permitted within those guidelines so that materials appeal to specific audiences.

Consistent use of the university's logo and marketing tag line "Come here. Go far." is essential.

For more detailed information, log on to the publications department's Web site, www.utsa.edu/pub/plan.htm.

Examples of appropriate usage of the UTSA wordmark and marketing tag line are shown here.

Undergraduate viewbook

Graduate Studies viewbook

COS newsletter

Intensive English Program brochure

Recreation, Health Services and Child Development Centers folder