'UTSA at the Symphony' features 'Beatlemania' performers March 19-20

Beatlemania promotion

From left to right are UTSA music professor Matthew Dunne, music marketing student Norma Perez, San Antonio Symphony President Jack Fischman, and music marketing students Mary Catherine Sughrue and Roxanna Tehrani.

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(March 5, 2010)--As part of the effort to attract younger audiences, San Antonio Symphony President Jack Fischman visited the UTSA Main Campus to speak with music students about the upcoming season and a special promotion, "UTSA at the Symphony," at 8 p.m. March 19-20 in the San Antonio Municipal Auditorium.

"UTSA at the Symphony" will feature members from the original Broadway production of "Beatlemania," which includes 30 Beatles songs as part of the "Classical Mystery Tour: A Tribute to the Beatles." Tickets for students of all ages are $8.

Fischman is promoting the event with students in the UTSA music marketing program, coordinated by Matthew Dunne, UTSA assistant professor of music.

"We believe that if we can introduce students to symphony music at a young age, we will have a better chance of having them become subscribers when they are older and have more free time and financial resources," said Fischman.

According to Fischman, students tickets for all concerts this season, classical and pop, are $8 for the best available seats, regardless of location in the auditorium.

UTSA at the Symphony! is a collaborative venture between the UTSA Music Marketing Program and the San Antonio Symphony. Designed by students for students, UTSA at the Symphony! aims to increase university student attendance among Classical and Pops subscription concerts.

For more information, visit SA Symphony Project Link or their Facebook Page

To get a better understanding of the campus entertainment interests, UTSA at the Symphony! is inviting students, faculty and staff to participate in a symphony music survey by visiting UTSA at the Symphony Survey