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'We Are UTSA' communication campaign expands to TV
(March 4, 2010)--UTSA recently launched a communication campaign in print, outdoor, Internet and broadcast advertising venues. The campaign introduces the many aspects that define UTSA and features students.
The television portion was launched in early February with the first spot titled, "We Are UTSA." The TV advertisement can be seen locally on cable and broadcast channels on a variety of programs to reach the broad audience served by UTSA.
Highlighting achievements and celebrating the excitement for the university's future, the campaign will be part of the communication plans to recruit undergraduate and graduate students.
Additional versions of marketing communication will be utilized across all media and will be added through the course of the campaign.
Learn more about the television advertising at the "We Are UTSA" Web site.