UTSA receives seven awards from San Antonio PR organization

David Gabler

David Gabler

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(May 13, 2010)--UTSA received seven awards at the eighth annual Del Oro Awards Banquet and Silent Auction last Thursday at the Bright Shawl in San Antonio. The annual awards banquet is hosted by the San Antonio chapter of the Public Relations Society of America to recognize the stars of public relations in San Antonio and South Texas.

Each year, the organization selects one individual for his or her exemplary contribution to the profession with the Public Relations Professional of the Year Award. This year, David Gabler, UTSA associate vice president for communications and marketing, was recognized with that honor. Gabler earned the recognition from his peers for his exceptional communication and media relations work that is helping pave the way for UTSA to receive the financial support it needs to reach Tier One.

According to Gabler's nominators, "Throughout 2009, Gabler monitored the media outlets covering UTSA's six competitors in the race to Tier One. During that time, the media's perception of UTSA's trajectory toward national research status changed drastically. The messages communicated by the media went from 'UTSA is seeking Tier One' to 'Tier One could be beneficial to UTSA' to 'San Antonio needs a Tier One institution.'

"In all, between January 1, 2009, and today, UTSA has been mentioned in more than 717 news articles discussing Tier One. And, over the course of that time frame, the tone of those articles has gone from indifference to encouragement to advocacy."

In addition to Gabler's achievement, the university won:

  • La Plata Award of Merit for an internal communications campaign: UTSA Communications Collective, Marianne McBride Lewis, director of public affairs, UTSA Office of University Communications
  • El Bronce Award of Excellence for a magazine: "Sombrilla," UTSA Office of University Communications
  • El Bronce Award of Excellence for a special purpose publication: College of Sciences Strategic Plan booklet, Amanda Beck, communications specialist, College of Sciences
  • El Bronce Award of Excellence for social media: Facebook fan page: UTSA Institute of Texan Cultures -- Tim Gette, executive director; Craig Stinson, director of advancement; and James Benavides, public affairs specialist
  • El Bronce Award of Merit for a feature story: "Troyer's Song," story by Amanda Beck, communications specialist, College of Sciences, on a study of zebra finches by Todd Troyer, UTSA assistant professor of biology

The Del Oro Awards is hosted by the Public Relations Society of America (PRSA), the world's largest organization of PR professionals with more than 21,000 members. The San Antonio chapter has more than 100 members, a third of whom are accredited.