Institute of Texan Cultures offers free admission for Smithsonian's Museum Day

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(Sept. 21, 2011) -- The UTSA Institute of Texan Cultures will participate in the seventh annual Museum Day on Saturday, Sept. 24. A Smithsonian affiliate the ITC will join participating museums and cultural institutions nationwide to open their doors free of charge to all visitors who download the Museum Day ticket from Smithsonian.com.

Museum Day is a celebration of the dissemination of knowledge to anyone and everyone interested without a price tag, emulating the free admission policy of the Smithsonian Institution's Washington, D.C.-based facilities.

With support from CITGO, Museum Day 2011 is poised to be the largest to date, outdoing last year's record-breaking event. In 2010, museum goers downloaded 227,747 tickets resulting in more than 500,000 people visiting more than 1,300 venues in all 50 states, Washington, D.C., and Puerto Rico.

"Every year, we enjoy this opportunity to open our doors to the public and invite them to rediscover the story of Texas free of charge," said John Davis, ITC interim executive director. "We believe all Texans and visitors should have access to the story of Texas heritage, which is steeped in the struggles and triumphs of people from many cultures."

Museum Day coincides with UTSA's first Homecoming football game at the Alamodome and parking will be limited. The Institute of Texan Cultures encourages guests and game attendees to use Via Park & Ride from the UTSA Main Campus, Highway 281 North (Parkhills Baptist Church, south of Loop 1604), Crossroads, UTSA Downtown Campus or Madla Transportation Center. While UTSA faculty, staff and students receive free admission to the museum with their UTSACard, the admit-two Museum Day ticket is a great way to bring friends and family to experience the museum.

This year Susan G. Komen for the Cure is participating in Museum Day and museum visitors are encouraged to donate to this leading global breast cancer organization.

Download the Museum Day ticket at smithsonian.com/museumday. A list of participating museums is available at smithsonianmag.com/museumday/venues/. Visitors who present the official pass will gain free admission for two people to participating museums and cultural venues. One ticket is permitted per household, per email address. For more information about Smithsonian magazine Museum Day 2011 and links to participating museums' and supporters' sites, visit Smithsonian.com/museumday.

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About Smithsonian Media

Smithsonian Media comprises Smithsonian magazine, Air & Space, goSmithsonian, Smithsonian Media Digital Network and the Smithsonian Channel. The Smithsonian Media flagship publication, Smithsonian magazine, is one of the nation's largest magazines with a circulation of more than 2 million and nearly 7 million readers. Smithsonian Media is a division of Smithsonian Enterprises, the revenue-generating business unit of the Smithsonian Institution. The Smithsonian Institution is the world's largest museum and research complex consisting of 19 museums and galleries, the National Zoological Park and nine research facilities. Approximately 30 million people from around the world visited the Smithsonian in 2010.

About the Institute of Texan Cultures

The Institute of Texan Cultures is on the UTSA HemisFair Park Campus, 801 E. Cesar E. Chavez Blvd., a short distance from the Alamodome in downtown San Antonio. Regular hours are 9 a.m.-5 p.m., Monday-Saturday; noon-5 p.m., Sunday. Admission is $8 for adults (ages 12-64); $7 for seniors (ages 65+); $6 for children (ages 3-11); free with membership, UTSA or Alamo Colleges identification. For more information, call 210-458-2300 or visit TexanCultures.com.