(May 22, 2012) -- UTSA is one of three finalists in this year's Marketing Team of the Year Award (MTOYA), it was announced by the National Association of Collegiate Marketing Administrators (NACMA), sponsored by row27. The nomination is for the work of the UTSA's Football Gameday Committee, which helped plan and coordinate activities and marketing for UTSA's inaugural football season.
The winner will be announced during the kickoff session at the 21st annual NACMA Convention, June 25-28 in Dallas, Texas. The other two finalists are California State University, Bakersfield and Iowa State University.
UTSA set NCAA football opening-season records with opening-game attendance of 56,743 and average home-game attendance of 35,521.
"When the Football Gameday Committee started meeting over two years ago, our goal was to provide a Tier-One football experience for all UTSA students, faculty, staff, alumni and the greater San Antonio community," said John Kaulfus, UTSA associate dean of students and committee chair. "We feel we accomplished that goal and set two national records in the process. Being a finalist for this award is icing on the cake. It is always nice to recognized for your efforts."
"It's an honor to have made it this far," said Jim Goodman, UTSA associate athletics director for marketing. "To be a finalist is a testament to the collaboration and hard work of many departments of UTSA. It says volumes about the university leadership, the coaches, our students, the business community, the leadership of the city and the sports fans of San Antonio."
In its inaugural year, there were 16 nominations for the MTOYA, spanning FBS (7), FCS (5), Division I-AAA (1) and non-Division I institutions (3). It was created to show the impact of a marketing team not only on the athletics department, but also on the campus and surrounding communities.
"We are very pleased with initial response to the MTOYA and had some very impressive candidates, but these three finalists really stood out," said NACMA President Jamie DiLoreto, associate athletics director of external operations at Boston College. "All nominations exemplified the group efforts required to be successful in collegiate marketing which is something all should be proud of. We hope the submissions continue to grow throughout the years, as the completed nomination would double as a valuable piece to summarize the collaborative successes of your department and present to your athletics director."
Award recipients will receive the prestigious NACMA MTOYA Trophy, which will be presented at the NACDA Learfield Sports Directors' Cup Awards luncheon on Tuesday, June 26 in Dallas. The finalists' submissions will be posted on the NACMA Online Library for members to view. The selection committee was made up of NACMA past presidents, as well as two NACDA past presidents.
For more information, contact, Rebecca Parke, NACMA awards committee chair, at 480-727-7705.
NACMA is the first organization of its kind to provide educational and networking opportunities; enhancement of operating standards and ethics; and establishment of the overall prestige and understanding of the profession of athletics marketing administrators. For more information, visit the NACMA website. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), now in its 47th year. For more information on NACDA and the 12 professional associations that fall under its umbrella, visit the NACDA website.
>> Read a news release at the NACMA website.
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