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Student-run public relations firm opens doors to UTSA community


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(April 29, 2013) – The UTSA chapter of the Public Relations Student Society of America (PRSSA) serves as the premier public relations student organization for UTSA and the greater San Antonio area. To develop real-world work experience, UTSA's PRSSA chapter runs Unity PR, a public relations and marketing agency offering pro-bono communications services.

Last year, Unity PR completed projects for the UTSA Department of Communication. Public relations students assisted with social media, the production of informational materials and the overall promotion of Comm. Week 2013, an annual UTSA celebration of communication's influence around the world.

Unity PR also has helped Bombay Salsa Co., fall 2012 to present, which serves a unique combination of Mexican and Indian salsa flavors, and UTSA's Earth Week 2013, which promotes the wellness of our environment.

Modeled after an established PR firm, Unity PR operates under the direction of Roger Cardenas, a junior psychology and communication double-major.

"Unity PR was created to give students the opportunity to improve their PR skills in a true business setting," said Cardenas. "As firm director, I established the foundation for Unity PR to be a well-respected, credible firm. My hope for next school year, if re-elected, is to become nationally affiliated with the Public Relations Society of America, grow our client base and improve the services we offer."

Small businesses or student organizations in need of communications assistance can contact Unity PR at

Students interested in joining Unity PR can email



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The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.

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