Tuesday, October 06, 2015


UTSA entrepreneurship e-textbook costs students less than $10

book cover

UTSA e-textbook cover

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(Jan. 16, 2014) -- This spring, UTSA students enrolled in any entrepreneurship course offered through the College of Business can purchase their textbook for less than $10.

Written by UTSA Department of Entrepreneurship and Technology Management professors Cory Hallam and Anita Leffel and former graduate student Matthew Gonzales, "A Commuter's Handbook to Entrepreneurship" is a step-by-step guide for starting a business. It is not exclusive to students either. Anyone with an entrepreneurial itch can benefit from this recently published book.

"Although the book focuses on technology ventures specifically, the information is applicable to most service-based companies as well," notes Leffel. "The book reflects the practical training tools and exercises we've used for years to help young entrepreneurs take an idea and turn it into a solid business enterprise."

Each chapter provides background information, exercises and resources on the various components to starting a company. By completing the exercises in each chapter, the reader will have completed a first draft of a business plan and pitch for an enterprise.

Matthew Gonzales, who graduated from UTSA in August 2013 with an M.B.A. in technology management, did much of the heavy lifting on the book while he was a graduate student.

"Working on this book was an intense but great experience," Gonzales said. "The knowledge I gained writing this book has been invaluable for my own career. It is rewarding to support the mission to educate and help others succeed in their business endeavors."

An entrepreneur himself, Gonzales owns DeadEye Markmanship, the company that won first place in the UTSA $100K Student Technology Venture Competition in December 2010 hosted by the UTSA Center for Innovation and Technology Entrepreneurship.

Hundreds of students who have participated in the $100K Student Technology Venture Competition have used the principles taught in "A Commuter's Handbook to Entrepreneurship" to help them develop successful business models. Since the competition began in 2007, 650 undergraduate students have participated, 85 company ideas have been developed and more than a dozen patent applications have been filed as a result.

The authors chose to publish an e-book because it is easy to update and to ensure the cost would remain low.

"With today's daunting textbook prices, it's refreshing to have a textbook that is not only very useful but also very affordable," said Raquel Stark, who graduated with her B.B.A. in entrepreneurship in December and used the book in her last semester of college. "Dr. Leffel and her team have provided a textbook whose value greatly exceeds the price."

The book is available on all e-book commerce websites including Amazon.com, Nook.com and the Apple iBook Store.

The UTSA Department of Entrepreneurship and Technology Management offers a portfolio of courses taught by skilled faculty and focused on innovation and the intersection of technology and entrepreneurship in today's rapidly changing world. The department houses the Center for Innovation and Technology Entrepreneurship (CITE), an interdisciplinary center that serves as a pipeline for UTSA faculty, students and surrounding business community to develop new technology ventures. Through a process of education, experiences, resources and support, CITE is focused on fostering the growth of new technology-based ventures at UTSA and beyond.



Oct. 5, 6 p.m.

Film Screening: The Head of Joaquin Murrieta by John Valadez

The Mexican American Studies Program will host a screening of this irreverent, entertaining and often disturbing tale that uses both fiction and documentary story telling devices to tear open a painful and long ignored history: the lynching of Mexican Americans in the southwest.
Buena Vista Building Aula Canaria (BV 1.328), Downtown Campus

Oct. 6, 3 p.m.

State of the University

Join President Ricardo Romo as he gives his address to the UTSA community.
H-E-B University Center Ballroom (UC 1.104), Main Campus

Oct. 7, 6:30 p.m.

The Impact of the 84th Texas Legislative Session on Public Schools: Any Rain in Sight or Are Those Smoke Clouds on the Horizon?

Join the College of Education and Human Development's Center for Educational Leadership, Policy and Professional Development for a discussion about what passed and what didn't in the last legislative session and what it means for Bexar County Public Schools. 
Durango Building Southwest Room (DB 1.124), Main Campus

Oct. 8, 10 a.m.

Graduate Fair

Graduate School representatives from across the country will provide information on options after earning a bachelor's degree. Students, alumni and community members are welcome.
University Center Retama Galleria, Main Campus

Oct. 10, 8:30 a.m. - 3 p.m.

UTSA CITE Technology Entrepreneurship Boot Camp

Kickstart your career as an entrepreneur at The University of Texas at San Antonio’s Center for Innovation, Technology and Entrepreneurship (CITE) Technology Entrepreneurship Boot Camp.
Business Building, Richard S. Liu Auditorium (BB 2.01.02), Main Campus

Oct. 14, 5:30 p.m.

Architecture as Rendered Society

The UTSA College of Architecture, Construction and Planning, in partnership with AIA San Antonio’s Latinos in Architecture, presents architect Andrés Jaque, founder of the Office for Political Innovation, an architectural practice dually based in New York and Madrid.
Buena Vista Building, Aula Canaria Lecture Hall (BV 1.328), Downtown Campus

Oct. 20-21, 9 a.m. - 3 p.m.

SECC Book Sale

Looking for a good read? Shop for yourself or for gifts and help change a life at the same time. Browse and buy children’s stories, novels and more at the 2015 SECC Book Sale.
Sombrilla Plaza, Main Campus

Oct. 27, 11:30 a.m.

Lecture by Composer Larry Groupe

The UTSA Music Department presents Emmy-award winning Composer Larry Groupe. Groupe has composed music for films such as "The Contender," "Straw Dogs" and "Miami Vice," and TV shows such as "Star Trek: The Next Generation," "Ren and Stimpy" and "American Gladiators." Lecture is free and open to the public.
Arts Building (2.03.15-18), Main Campus

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Did You Know?

UTSA writes the book on all-digital libraries

As touch screens and e-books demand more and more attention from both casual readers and scholars, many people say the handwriting is on the wall for the printed page.

At UTSA, the handwriting is on the wall for a library that doesn't have any printed books.

Since March 2010, the bookless library in the Applied Engineering and Technology Building has given UTSA students an innovative way to read, research and work with each other to solve problems.

With ultra-modern furniture and a décor featuring desktop computers, scanners and LCD screens, the AET Library is designed to engage students in an online format. But it also offers group study niches and study rooms with whiteboards and glass walls on which students can write. The space encourages teamwork, communications and problem solving for the next generation of scientists and professional engineers.

Did you know? The UTSA AET Library is the nation's first completely bookless library on a college or university campus. It served as a model for Bexar County's first-in-the-nation public bookless library system and one of its branches, the Dr. Ricardo Romo BiblioTech.

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The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.

UTSA's Vision

To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.

UTSA's Core Values

We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.

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