Saturday, August 01, 2015

UTSA entrepreneurship e-textbook costs students less than $10

book cover

UTSA e-textbook cover

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(Jan. 16, 2014) -- This spring, UTSA students enrolled in any entrepreneurship course offered through the College of Business can purchase their textbook for less than $10.

Written by UTSA Department of Entrepreneurship and Technology Management professors Cory Hallam and Anita Leffel and former graduate student Matthew Gonzales, "A Commuter's Handbook to Entrepreneurship" is a step-by-step guide for starting a business. It is not exclusive to students either. Anyone with an entrepreneurial itch can benefit from this recently published book.

"Although the book focuses on technology ventures specifically, the information is applicable to most service-based companies as well," notes Leffel. "The book reflects the practical training tools and exercises we've used for years to help young entrepreneurs take an idea and turn it into a solid business enterprise."

Each chapter provides background information, exercises and resources on the various components to starting a company. By completing the exercises in each chapter, the reader will have completed a first draft of a business plan and pitch for an enterprise.

Matthew Gonzales, who graduated from UTSA in August 2013 with an M.B.A. in technology management, did much of the heavy lifting on the book while he was a graduate student.

"Working on this book was an intense but great experience," Gonzales said. "The knowledge I gained writing this book has been invaluable for my own career. It is rewarding to support the mission to educate and help others succeed in their business endeavors."

An entrepreneur himself, Gonzales owns DeadEye Markmanship, the company that won first place in the UTSA $100K Student Technology Venture Competition in December 2010 hosted by the UTSA Center for Innovation and Technology Entrepreneurship.

Hundreds of students who have participated in the $100K Student Technology Venture Competition have used the principles taught in "A Commuter's Handbook to Entrepreneurship" to help them develop successful business models. Since the competition began in 2007, 650 undergraduate students have participated, 85 company ideas have been developed and more than a dozen patent applications have been filed as a result.

The authors chose to publish an e-book because it is easy to update and to ensure the cost would remain low.

"With today's daunting textbook prices, it's refreshing to have a textbook that is not only very useful but also very affordable," said Raquel Stark, who graduated with her B.B.A. in entrepreneurship in December and used the book in her last semester of college. "Dr. Leffel and her team have provided a textbook whose value greatly exceeds the price."

The book is available on all e-book commerce websites including Amazon.com, Nook.com and the Apple iBook Store.

The UTSA Department of Entrepreneurship and Technology Management offers a portfolio of courses taught by skilled faculty and focused on innovation and the intersection of technology and entrepreneurship in today's rapidly changing world. The department houses the Center for Innovation and Technology Entrepreneurship (CITE), an interdisciplinary center that serves as a pipeline for UTSA faculty, students and surrounding business community to develop new technology ventures. Through a process of education, experiences, resources and support, CITE is focused on fostering the growth of new technology-based ventures at UTSA and beyond.

 

 

Did You Know?

UTSA researcher is a star behind the cloud

A revolution in cloud computing is underway, and Ravi Sandhu believes it will be much bigger than the PC and Internet revolutions that have already changed the way we live. Sandhu, director of the UTSA Institute for Cyber Security, says UTSA is taking a leadership role in tackling three fundamental cloud technology problems: how to build and operate the cloud, how to use it profitably for diverse applications and how to keep it secure.

Sandhu, the Lutcher Brown Distinguished Chair in Cyber Security in the College of Sciences, and Ram Krishnan, assistant professor of electrical engineering in the UTSA College of Engineering, are funded by a $500,000 grant from the National Science Foundation to improve cloud security.

Did you know? Sandhu, a world-renowned cybersecurity expert, holds 30 patents, has authored more than 250 papers and been cited more than 30,000 times.

Read More »
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Aug. 1, 9 p.m.

"Inside Peace" documentary screening

This documentary, presented by the San Antonio Film Festival, documents the experience of re-entry after incarceration. The film features Michael Gilbert, associate professor in the department of criminal justice and director of the Office of Community and Restorative Justice program at UTSA.
Tobin Center for the Performing Arts, 100 Auditorium Circle

Aug. 4, 6 - 8 p.m.

Free Teacher Tuesday: Los Tejanos Workshop

Discover resources and strategies for teaching Tejano history and culture and get a special educator's tour of the new long-term exhibit, Los Tejanos.
Institute of Texan Cultures, 801 E. Cesar E. Chavez Blvd.

Aug. 6, 5 - 7 p,m,; 9 a.m. - 3:30 p.m.

6th Annual Texas Higher Education Symposium

This annual symposium is an opportunity to discuss Texas higher education issues and trends with Texas higher education scholars, state and local government officials, students, and campus and local community members.
Downtown Campus

Aug. 9, 12 - 5 p.m.

Vaquerocation 2015

This cowboy-themed programming, offered in conjunction with Our Kids Magazine's Kidcation Week, gives families the opportunity to visit with cowboy docents, enjoy readings and visit activity tables.
Institute of Texan Cultures, 801 E. Cesar E. Chavez Blvd.

Aug. 17, 11:30 p.m.

Midnight Light

Join President Ricardo Romo, The Spirit of San Antonio Marching Band, students, faculty and staff to light the monument at the Main Campus entrance at the stroke of midnight.
John Peace Boulevard Entrance, Main Campus

Aug. 18, 11 a.m. - 1 p.m.

President's BBQ on the Plaza

Join university President Ricardo Romo on the Bill Miller Plaza for his annual free BBQ lunch.
Bill Miller Plaza, Downtown Campus

Aug. 18, 5:30 p.m. - 7:30 p.m.

President's BBQ on the Lawn

Join university President Ricardo Romo on the Convocation Center lawn for his annual free BBQ lunch.
Convocation Center East Lawn, Main Campus

Aug. 22, 6 p.m.

UTSA Alumni Gala

The UTSA Alumni Association hosts this annual gala honoring the Alumna of the Year, Alumnus of the Year and the Alumnus of the Year Lifetime Achievement award winners.
Hyatt Regency Hill Country Resort & Spa, 9800 Hyatt Resort Dr.


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