(Jan. 16, 2014) -- This spring, UTSA students enrolled in any entrepreneurship course offered through the College of Business can purchase their textbook for less than $10.
Written by UTSA Department of Entrepreneurship and Technology Management professors Cory Hallam and Anita Leffel and former graduate student Matthew Gonzales, "A Commuter's Handbook to Entrepreneurship" is a step-by-step guide for starting a business. It is not exclusive to students either. Anyone with an entrepreneurial itch can benefit from this recently published book.
"Although the book focuses on technology ventures specifically, the information is applicable to most service-based companies as well," notes Leffel. "The book reflects the practical training tools and exercises we've used for years to help young entrepreneurs take an idea and turn it into a solid business enterprise."
Each chapter provides background information, exercises and resources on the various components to starting a company. By completing the exercises in each chapter, the reader will have completed a first draft of a business plan and pitch for an enterprise.
Matthew Gonzales, who graduated from UTSA in August 2013 with an M.B.A. in technology management, did much of the heavy lifting on the book while he was a graduate student.
"Working on this book was an intense but great experience," Gonzales said. "The knowledge I gained writing this book has been invaluable for my own career. It is rewarding to support the mission to educate and help others succeed in their business endeavors."
An entrepreneur himself, Gonzales owns DeadEye Markmanship, the company that won first place in the UTSA $100K Student Technology Venture Competition in December 2010 hosted by the UTSA Center for Innovation and Technology Entrepreneurship.
Hundreds of students who have participated in the $100K Student Technology Venture Competition have used the principles taught in "A Commuter's Handbook to Entrepreneurship" to help them develop successful business models. Since the competition began in 2007, 650 undergraduate students have participated, 85 company ideas have been developed and more than a dozen patent applications have been filed as a result.
The authors chose to publish an e-book because it is easy to update and to ensure the cost would remain low.
"With today's daunting textbook prices, it's refreshing to have a textbook that is not only very useful but also very affordable," said Raquel Stark, who graduated with her B.B.A. in entrepreneurship in December and used the book in her last semester of college. "Dr. Leffel and her team have provided a textbook whose value greatly exceeds the price."
The book is available on all e-book commerce websites including Amazon.com, Nook.com and the Apple iBook Store.
The UTSA Department of Entrepreneurship and Technology Management offers a portfolio of courses taught by skilled faculty and focused on innovation and the intersection of technology and entrepreneurship in today's rapidly changing world. The department houses the Center for Innovation and Technology Entrepreneurship (CITE), an interdisciplinary center that serves as a pipeline for UTSA faculty, students and surrounding business community to develop new technology ventures. Through a process of education, experiences, resources and support, CITE is focused on fostering the growth of new technology-based ventures at UTSA and beyond.
UCLA education professor Pedro Noguera will lead the conversation. His research focuses on how schools are influenced by social and economic conditions. He is the author of eleven books and over 200 articles and monographs.
Multidisciplinary Studies Building (MS 2.02.55), Main Campus
The ITC will livestream. Smithsonian Affiliations, the Museo y Centro de Estudios Humanísticos & the Conservatorio de Músico will bring U. S.-based scholars of Puerto Rican and Latino Studies to Puerto Rico to engage with local scholars about migration, music, art, literature, education, history, and diasporic experiences.
Institute of Texan Cultures, Hemisfair Campus
Infection, Immunity and Vaccines discussed during this two day conference.
The Eilan Hotel and Spa, 18603 La Cantera Terr., San Antonio
UTSA Department of Physics and Astronomy faculty and staff will conduct a presentation on recent developments in astronomy and astrophysics followed by stargazing in the observatory.
Flawn Sciences Building (FLN 2.02.02) and Curtis Vaughan Jr. Observatory, 4th floor, Main Campus
The annual concert series begins the choirs and orchestra performing Dvorak's "Te Deum" . This concert is open to the public. Admission $10.
Arts Building Recital Hall (ARTS 2.03.02), Main Campus
The second of three in the annual holiday concert series which will feature the Chamber Singers (Santa Baby), Saxophone Ensemble (Sleigh Ride), Jazz Ensemble (Sugar Rum Cherry), Flute Ensemble and more performing holiday favorites. Admission $10.
Arts Building Recital Hall (ARTS 2.03.02), Main Campus
The Roadrunners close out the regular season at home against North Texas.
Alamodome, 100 Montana St., San Antonio
This event showcases innovative student projects and research performed across multiple disciplines. The symposium is designed to provide a public venue where UTSA senior engineering students to present advances achieved in their design projects.
H-E-B Student Union Ballroom (HSU 1.104/1.106), Main Campus
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
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