(Jan. 16, 2014) -- This spring, UTSA students enrolled in any entrepreneurship course offered through the College of Business can purchase their textbook for less than $10.
Written by UTSA Department of Entrepreneurship and Technology Management professors Cory Hallam and Anita Leffel and former graduate student Matthew Gonzales, "A Commuter's Handbook to Entrepreneurship" is a step-by-step guide for starting a business. It is not exclusive to students either. Anyone with an entrepreneurial itch can benefit from this recently published book.
"Although the book focuses on technology ventures specifically, the information is applicable to most service-based companies as well," notes Leffel. "The book reflects the practical training tools and exercises we've used for years to help young entrepreneurs take an idea and turn it into a solid business enterprise."
Each chapter provides background information, exercises and resources on the various components to starting a company. By completing the exercises in each chapter, the reader will have completed a first draft of a business plan and pitch for an enterprise.
Matthew Gonzales, who graduated from UTSA in August 2013 with an M.B.A. in technology management, did much of the heavy lifting on the book while he was a graduate student.
"Working on this book was an intense but great experience," Gonzales said. "The knowledge I gained writing this book has been invaluable for my own career. It is rewarding to support the mission to educate and help others succeed in their business endeavors."
An entrepreneur himself, Gonzales owns DeadEye Markmanship, the company that won first place in the UTSA $100K Student Technology Venture Competition in December 2010 hosted by the UTSA Center for Innovation and Technology Entrepreneurship.
Hundreds of students who have participated in the $100K Student Technology Venture Competition have used the principles taught in "A Commuter's Handbook to Entrepreneurship" to help them develop successful business models. Since the competition began in 2007, 650 undergraduate students have participated, 85 company ideas have been developed and more than a dozen patent applications have been filed as a result.
The authors chose to publish an e-book because it is easy to update and to ensure the cost would remain low.
"With today's daunting textbook prices, it's refreshing to have a textbook that is not only very useful but also very affordable," said Raquel Stark, who graduated with her B.B.A. in entrepreneurship in December and used the book in her last semester of college. "Dr. Leffel and her team have provided a textbook whose value greatly exceeds the price."
The book is available on all e-book commerce websites including Amazon.com, Nook.com and the Apple iBook Store.
The UTSA Department of Entrepreneurship and Technology Management offers a portfolio of courses taught by skilled faculty and focused on innovation and the intersection of technology and entrepreneurship in today's rapidly changing world. The department houses the Center for Innovation and Technology Entrepreneurship (CITE), an interdisciplinary center that serves as a pipeline for UTSA faculty, students and surrounding business community to develop new technology ventures. Through a process of education, experiences, resources and support, CITE is focused on fostering the growth of new technology-based ventures at UTSA and beyond.
UTSA Department of Modern Languages and Literatures and Houston's Russian Children's Theater presents "Wonderful Journey of Nils Holgerson"
Arts Building, Recital Hall (ART 2.03.02B), Main Campus
Take Back the Night is an international initiative to end violence. The event begins with banner making, followed by a march, presentations and poetry reading.
Sombrilla, Main Campus
Members of the UTSA community have published “Adapt and Overcome: Essays of the Student Veteran Experience,” an important book to help active duty military and veterans successfully transition to college life. The event includes a panel discussion with UTSA alumni student veterans who contributed chapters to the book. Guests can also purchase the book. All proceeds benefit the UTSA Student Veteran Association.
Business Building, University Room (BB 2.06.04), Main Campus
The Graduate School is hosting a panel discussion for all of our current students, alumni and members of the San Antonio community who are interested in learning more about graduate education.
Graduate School and Research Building (GSR 1.204), Main Campus
The annual UTSA Graduate fair gives students an opportunity to meet representatives who can provide the information on admission requirements, fellowship opportunities, and other key information.
University Center, Main Campus
A recruiter will speak to potential candidates for the Archer program. The Archer program has helped students land successful careers in public service.
Durango Building (DB 2.208), Downtown Campus
Canadian scholar Jasmin Hristov will present a lecture on paramilitarism, complex type of politically-motivated violence in different parts of Latin America. This presentation will explain paramilitary violence as a tool of economic globalization.
Buena Vista St. Bldg., Aula Canaria Lecture Hall (BV 1.328), Downtown Campus
The UTSA College of Engineering Technology Symposium showcases innovative student projects and research performed across multiple disciplines including engineering, science and business. The public is invited.
H-E-B UC Ballroom (HUC 1.104), Main Campus
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
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We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.