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UTSA entrepreneurship e-textbook costs students less than $10

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UTSA e-textbook cover

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(Jan. 16, 2014) -- This spring, UTSA students enrolled in any entrepreneurship course offered through the College of Business can purchase their textbook for less than $10.

Written by UTSA Department of Entrepreneurship and Technology Management professors Cory Hallam and Anita Leffel and former graduate student Matthew Gonzales, "A Commuter's Handbook to Entrepreneurship" is a step-by-step guide for starting a business. It is not exclusive to students either. Anyone with an entrepreneurial itch can benefit from this recently published book.

"Although the book focuses on technology ventures specifically, the information is applicable to most service-based companies as well," notes Leffel. "The book reflects the practical training tools and exercises we've used for years to help young entrepreneurs take an idea and turn it into a solid business enterprise."

Each chapter provides background information, exercises and resources on the various components to starting a company. By completing the exercises in each chapter, the reader will have completed a first draft of a business plan and pitch for an enterprise.

Matthew Gonzales, who graduated from UTSA in August 2013 with an M.B.A. in technology management, did much of the heavy lifting on the book while he was a graduate student.

"Working on this book was an intense but great experience," Gonzales said. "The knowledge I gained writing this book has been invaluable for my own career. It is rewarding to support the mission to educate and help others succeed in their business endeavors."

An entrepreneur himself, Gonzales owns DeadEye Markmanship, the company that won first place in the UTSA $100K Student Technology Venture Competition in December 2010 hosted by the UTSA Center for Innovation and Technology Entrepreneurship.

Hundreds of students who have participated in the $100K Student Technology Venture Competition have used the principles taught in "A Commuter's Handbook to Entrepreneurship" to help them develop successful business models. Since the competition began in 2007, 650 undergraduate students have participated, 85 company ideas have been developed and more than a dozen patent applications have been filed as a result.

The authors chose to publish an e-book because it is easy to update and to ensure the cost would remain low.

"With today's daunting textbook prices, it's refreshing to have a textbook that is not only very useful but also very affordable," said Raquel Stark, who graduated with her B.B.A. in entrepreneurship in December and used the book in her last semester of college. "Dr. Leffel and her team have provided a textbook whose value greatly exceeds the price."

The book is available on all e-book commerce websites including Amazon.com, Nook.com and the Apple iBook Store.

The UTSA Department of Entrepreneurship and Technology Management offers a portfolio of courses taught by skilled faculty and focused on innovation and the intersection of technology and entrepreneurship in today's rapidly changing world. The department houses the Center for Innovation and Technology Entrepreneurship (CITE), an interdisciplinary center that serves as a pipeline for UTSA faculty, students and surrounding business community to develop new technology ventures. Through a process of education, experiences, resources and support, CITE is focused on fostering the growth of new technology-based ventures at UTSA and beyond.

 

 

Events
Feb. 5, 6:15 p.m.

First Friday Stargazing

The UTSA Department of Physics and Astronomy's Curtis Vaughan Observatory will offer free stargazing for the public beginning on top of the 4th floor of the Flawn Science Building. Experienced astronomers will be on hand to show a variety of astronomical objects and answer any questions. This event is free and open to the public, so feel free to invite friends and family.
Curtis Vaughan Observatory

Feb. 6, All Day

10th annual San Antonio Writing Project Teachers' Conference

This year's keynote speaker is Donalyn Miller, author of The Book Whisper. The event will feature breakout sessions and a presentation by the Creative Writers from North East School of the Arts. The event is free and open to all teachers from Pre-K through university level. Attendees can earn a certificate for 3 hours of Professional Development Credit.
Riklin Auditorium (FS1.406), Downtown Campus

Feb. 9, 11 a.m. - 1 p.m. & 6 - 9 p.m.

Rowdy Gras 2016

The UTSA community is invited to attend the 3rd annual Rowdy Gras celebration! This year Rowdy Gras includes a daytime event from 11 a.m. -1 p.m. with a free food tasting and music on the UC Paseo. The main event takes place from 6 - 9 p.m. in the UC Lawn. The event includes free food, live jazz music, activities and giveaways.
University Center Paseo & Lawn, UTSA Main Campus

Feb. 10, 5:30 p.m.

UTSA College of Architecture, Construction and Planning 2015-16 Speaker Series

The UTSA College of Architecture, Construction and Planning’s 2015-16 Speaker Series continues with Dana Cuff, Ph.D., a professor of architecture and urbanism at the University of California, Los Angeles. In her talk, Cuff will discuss new forms of “studio” and new types of practices. Free and open to the public.
Aula Canaria Lecture Hall (BV 1.328), UTSA Downtown Campus

Feb. 13, 10 a.m. - 5 p.m.

29th annual Asian Festival - Year of the Monkey

The UTSA Institute of Texan Cultures invites Texas and Texans to the Asian Festival. What began as a traditional family reunion for the Chinese New Year has expanded to include other Asian communities and participants, showcasing their unique culture and traditions.
The UTSA Institute of Texan Cultures

Feb. 13, 1 p.m.

2016 Interdisciplinary Studies Colloquium

Join the UTSA Department of Interdisciplinary Learning and Teaching in celebrating interdisciplinary inquiry at the 2016  Interdisciplinary Studies Colloquium.  The colloquium will include a panel of faculty and recent doctoral graduate and a showcase of the best IDS undergraduate inquiry projects of the year 2015. The event is free and open to the public.
Business Building (BB 2.06.04), UTSA Main Campus

Feb. 23, 5:30 p.m.

African-American Social Welfare Pioneers Responding to Community Needs

The UTSA College of Public Policy presents the Dean's Distinguished Lecture Series featuring Dr. Iris Carlton-LaNey, Professor of the School of Social Work at the University of North Carolina-Chapel Hill. Dr. Iris Carlton LaNey will speak to the UTSA community about the role and impact of African-Americans in the social work profession.
Buena Vista Theater (BV 1.326), Downtown Campus

Feb. 23, 7 p.m.

Presentation and Book Signing with Luis Carlos Montalvan

Please join us for a presentation and book signing by Luis Carlos Montalván (Fmr. Capt., USA), author of the New York Times Bestseller Until Tuesday and the international award-winning childrens book Tuesday Tucks Me In. His books will be available for purchase at the UTSA Bookstore. This event is free and open to the public.
Southwest Room (DB 1.124), Downtown Campus

Feb. 25, 6 p.m.

12th Annual Black Heritage Gala

The 12th Annual Black Heritage Gala is a formal event which includes a student performance, keynote remarks by Michael Brown, an award presentation, dinner and dancing. Tickets are $10 for UTSA students and $15 for all other guests. Tickets are on sale now at Roadrunner Express. Contact (210) 458-4770 for more information.
H-E-B University Center Ballroom, Main Campus

Feb. 27, 9 a.m.

Cultural Contrasts in Latin America

The UTSA Institute of Texan Cultures will host a free workshop focusing on teaching Latin American culture and geography for students seeking their teacher certification. The workshop includes free resources for teaching Latin American subject matter as well as presentations on language, identity, music, geography, and political and developmental history, and a special educators’ tour of the museum’s Los Tejanos exhibit. Free with registration.
The UTSA Institute of Texan Cultures (ITC 3.01.02)


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