(Jan. 16, 2014) -- This spring, UTSA students enrolled in any entrepreneurship course offered through the College of Business can purchase their textbook for less than $10.
Written by UTSA Department of Entrepreneurship and Technology Management professors Cory Hallam and Anita Leffel and former graduate student Matthew Gonzales, "A Commuter's Handbook to Entrepreneurship" is a step-by-step guide for starting a business. It is not exclusive to students either. Anyone with an entrepreneurial itch can benefit from this recently published book.
"Although the book focuses on technology ventures specifically, the information is applicable to most service-based companies as well," notes Leffel. "The book reflects the practical training tools and exercises we've used for years to help young entrepreneurs take an idea and turn it into a solid business enterprise."
Each chapter provides background information, exercises and resources on the various components to starting a company. By completing the exercises in each chapter, the reader will have completed a first draft of a business plan and pitch for an enterprise.
Matthew Gonzales, who graduated from UTSA in August 2013 with an M.B.A. in technology management, did much of the heavy lifting on the book while he was a graduate student.
"Working on this book was an intense but great experience," Gonzales said. "The knowledge I gained writing this book has been invaluable for my own career. It is rewarding to support the mission to educate and help others succeed in their business endeavors."
An entrepreneur himself, Gonzales owns DeadEye Markmanship, the company that won first place in the UTSA $100K Student Technology Venture Competition in December 2010 hosted by the UTSA Center for Innovation and Technology Entrepreneurship.
Hundreds of students who have participated in the $100K Student Technology Venture Competition have used the principles taught in "A Commuter's Handbook to Entrepreneurship" to help them develop successful business models. Since the competition began in 2007, 650 undergraduate students have participated, 85 company ideas have been developed and more than a dozen patent applications have been filed as a result.
The authors chose to publish an e-book because it is easy to update and to ensure the cost would remain low.
"With today's daunting textbook prices, it's refreshing to have a textbook that is not only very useful but also very affordable," said Raquel Stark, who graduated with her B.B.A. in entrepreneurship in December and used the book in her last semester of college. "Dr. Leffel and her team have provided a textbook whose value greatly exceeds the price."
The book is available on all e-book commerce websites including Amazon.com, Nook.com and the Apple iBook Store.
The UTSA Department of Entrepreneurship and Technology Management offers a portfolio of courses taught by skilled faculty and focused on innovation and the intersection of technology and entrepreneurship in today's rapidly changing world. The department houses the Center for Innovation and Technology Entrepreneurship (CITE), an interdisciplinary center that serves as a pipeline for UTSA faculty, students and surrounding business community to develop new technology ventures. Through a process of education, experiences, resources and support, CITE is focused on fostering the growth of new technology-based ventures at UTSA and beyond.
This is a casual event where new students can meet their college mentor.
Recreation and Wellness Center, Main Campus
Come show your Roadrunner Spirit by joining President Eighmy, our very own Rowdy, The Spirit of San Antonio Marching Band (SOSA), your fellow students, faculty and staff as we light the Monument at our Main Campus entrance at the stroke of midnight to mark the start of a new academic year.
John Peace Blvd. entrance, Main Campus
Roadrunner Nation! Show off your UTSA pride by sporting blue and orange UTSA swag to celebrate the start of the fall semester. Students, faculty, staff, alumni and Roadrunner families on and off-campus are encouraged to participate.
The UTSA community is invited to attend a series of Community Networking Socials hosted by the Student Center for Community Engagement and Inclusion during Roadrunner Days. Various opportunities will be available that will focus on our diverse population in a come and go setting.
H-E-B Student Union Harris Room (HSU 2.212) and Travis Room (HSU 2.202), Main Campus
The UTSA Involvement Ambassadors invite students to stop by the Paseo and take a picture celebrating the first day of classes. Share with friends and family via social media using #UTSARRDays.Theywill also be passing out 1st Day of Classes goodie bags and telling students about ways to get involved.
Student Union Paseo, Main Campus
Stop by the Sombrilla for a free paleta and say hello to President Eighmy and celebrate the start of the new school year.
Sombrilla, Main Campus
The Roadrunner Life Hacks is a series promotes ways to utilize campus resources, solve problems and make the most of what UTSA offers to all students. These workshops provide information about common issues and questions students have as they navigate university life.
H-E-B Student Union Harris Room (HSU 2.212) or Travis Room (HSU 2.202), Main Campus
The Fraternity|Sorority Life New Member Information Session gived students information about the diverse organizations, their membership requirements, the benefits of joining a fraternity or sorority, as well as discussing important information about hazing guidelines and the responsibilities of joining these types of organizations.
Student Union Retama Auditorium (SU 2.02.02), Main Campus
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
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