Tuesday, December 01, 2015


UTSA Libraries launches virtual exhibit on history of Gebhardt Mexican Foods Co.

Gebhardt chili powder

Share this Story

(May 15, 2014) -- The UTSA Libraries has launched a dynamic virtual exhibit to honor Gebhardt Mexican Foods Co., a San Antonio business that revolutionized chili powder and Mexican convenience foods across the country for almost a century.

>> View the online exhibit at the UTSA Libraries website.

The zesty virtual exhibit represents an historical journey that follows the popularization of chili powder and Mexican cookery, taking the viewer through the twists and turns that resulted from one man's vision to offer America something it had never tasted before. The exhibit highlights this progression in a digitally designed format that provides multimedia through text, photographs and original advertisements that serve as the backdrop for the uniquely engaging experience.

The San Antonio firm started in 1896 with Willie Gebhardt's passion for cooking and his infatuation with Mexican food. Shortly after opening a restaurant in New Braunfels, Gebhardt relocated his business to the Alamo City and began pursuing his dream of offering novel tastes beyond the Lone Star State.

Gebhardt achieved his dream by importing ancho peppers from Mexico to produce a fine and tasteful chili powder that added "That Real Mexican Tang" to any dish. His company published Mexican cookbooks and went on to promote other products such as canned chili, canned beans, deviled sandwich spread and Mexican dinners-in-a-box. Through impressive marketing in radio commercials, and newspaper and magazine advertisements, the company was able to achieve critical acclaim, and the Gebhardt name became synonymous with Mexican cookery across America.

In 1989, the UTSA Libraries Special Collections acquired the Gebhardt Mexican Foods Co. records to preserve and share this extraordinary chapter from San Antonio's culinary history. The exhibit was created with the goal of making it more accessible to the general public by establishing a new experience that could be appreciated by a broad audience.

While Gebhardt's famous chili powder can still be found on the shelves of some grocery stores in Texas and reportedly in Southern California, the company itself no longer exists. The UTSA Libraries collection may some day be the public's only connection to the once beloved family-owned company.

"Anyone interested in the history of the popularization of Mexican food in the United States will enjoy experiencing this unique collection from the comfort of their own computer," said Anne Peters, communications director for the UTSA Libraries.

The UTSA Libraries Special Collections preserves the legacies of San Antonio and South Texas through a rich array of primary resources. Strengths of the collections -- which are open to academic and casual researchers alike -- include San Antonio history, urban development and architecture, regional authors, Mexican cookery, women and women's history, and the Texas-Mexico border region.

For more information, visit the UTSA Libraries website.



Dec. 1, 9 a.m.

CITE Venture Competition & Exposition

The annual Center for Innovation, Technology and Entrepreneurship (CITE) 100K Venture Competition and Exposition will be held on the Main Campus on Dec. 1. Twenty-eight teams from across the university will exhibit their project; six teams will compete for a prize pool of more than $100,000 in funding to launch their new venture / company. More than 650 students have participated in launching new technology ventures.
Biotechnology, Sciences and Engineering (BSE 2.102), Main Campus

Dec. 3, 5:30 p.m.

UTSA Downtown String Project Winter Concert

This concert features 50 community children performing music in the UTSA Downtown String Project Winter Concert. The children, led by UTSA music students studying to be music teachers, will join together in playing the Theme from Batman at their concert. The Batman of San Antonio, a local celebrity figure, will make an appearance at the concert. This event is free.
Buena Vista Theatre, Downtown Campus

Other Calendars
» UTSA Events | » Academic | » Institute of Texan Cultures

Submit an Event

Meet a Roadrunner

Jennifer Vassell writes children's books about health

Graduate student uses storytelling to highlight important issues facing children

Did You Know?

UTSA writes the book on all-digital libraries

As touch screens and e-books demand more and more attention from both casual readers and scholars, many people say the handwriting is on the wall for the printed page.

At UTSA, the handwriting is on the wall for a library that doesn't have any printed books.

Since March 2010, the bookless library in the Applied Engineering and Technology Building has given UTSA students an innovative way to read, research and work with each other to solve problems.

With ultra-modern furniture and a décor featuring desktop computers, scanners and LCD screens, the AET Library is designed to engage students in an online format. But it also offers group study niches and study rooms with whiteboards and glass walls on which students can write. The space encourages teamwork, communications and problem solving for the next generation of scientists and professional engineers.

Did you know? The UTSA AET Library is the nation's first completely bookless library on a college or university campus. It served as a model for Bexar County's first-in-the-nation public bookless library system and one of its branches, the Dr. Ricardo Romo BiblioTech.

Read More »

UTSA's Mission

The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.

UTSA's Vision

To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.

UTSA's Core Values

We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.

Connect with UTSA News


Related Links

Back to Top

2015 © The University of Texas at San Antonio  | One UTSA Circle San Antonio, TX 78249 | Information 210-458-4011

Produced by University Communications and Marketing