(March 4, 2015) - A Pew Research Report shows that the total number of Americans with at least one tattoo is more than 45 million and the amount of money spent on tattoo purchases exceeded $1.65 billion in 2013.
Research on the perception of individuals with tattoos has been conducted for decades, but the findings on how people perceive females with tattoos have been mixed, especially when it comes to perceptions of promiscuity.
UTSA graduate psychology major Lisa Oakes was intrigued with the issue and conducted a study, surveying 221 UTSA students taking an Introduction to Psychology course. The pool of students included 135 females and 86 males.
In the study, Oakes used an image of a San Antonio woman of mixed ethnicity in a grey sleeveless dress with a high neckline. In one photo, the woman possessed no tattoos. In the other three photos, the woman had a small tattoo on her right upper arm. One photo pictured a butterfly, a second pictured a rose and the last picture was a skull and crossbones.
Each participant was shown one of the four photos to rate, and Oakes compared ratings for each photo condition to see if there were differences.
The students were asked to rate the subject’s perceived openness to sex without commitment perceived standards and perceived sex drive. They also provided general impressions on her attractiveness, sexiness, intelligence and warmth.
Oakes found that people viewed the woman as more open to sex without commitment, less selective, and as having a higher sex drive when shown with a tattoo than without a tattoo. However, even with the tattoo, the levels of openness, selectiveness and drive were at levels most people would probably not call promiscuous. And, although the woman was viewed a little less positively on some traits with the tattoo than without, overall, impressions were relatively positive both with and without the tattoo.
“The big reason for doing this research was that findings of previous studies were inconsistent with each other. Some found perceptions of tattooed women as promiscuous and some did not. Future research will help with understanding whether women with tattoos are really seen as worthy of the label "promiscuous," said Oakes.
Oakes plans to introduce more variables to expand the study for her master’s thesis in psychology.
For more information on the psychology program, visit UTSA Department of Psychology.
The Department of Social Work introduces new students to the Master of Social Work program.
Buena Vista Street Building Assembly Room (BVB 1.338), Downtown Campus
The kickoff to Roadrunner Days, the UTSA community welcomes the thousands of students who move in to their new homes as they begin their journey at UTSA.
Various residence halls, Main Campus
After a full day of moving, UTSA students and their families are invited to the party featuring food, swag, dancing and a special performance from the Spirit of San Antonio marching band.
Student Union Paseo, Main Campus
This come and go session allows Roadrunners and their families to explore all the great things the UTSA Libraries offers to help students succeed. Join a group on a quest through the library for a chance at prizes and enjoy some ice cream.
John Peace Library, Main Campus
Fast Action Trivia is a game where participants interact with fellow Roadrunners to test their brain skills while learning some interesting things about UTSA and have a chance to win actual cash money!
Student Union Retama Auditorium (SU 2.02.02), Main Campus
This UTSA tradition is a fun, engaging opportunity for Roadrunners to learn about the facilities, recreation programs and wellness services offered at the Main and Downtown Campuses while also enjoying tons of games and activities with new and old friends.
Recreation and Wellness Center Texas Room (RWC 2.214) and San Antonio Room (RWC 2.218), Main Campus
The UTSA Ambassadors are here to help students find their classes before the first day of school! Bring your class schedule to the UTSA Ambassadors table in the Student Union Ski Lodge (near Chili’s Too!), and they will help you navigate the campus to find your classes.
Student Union Ski Lodge (SU 1.01.00), Main Campus
Kickback at the Union is a welcome back event for new and returning Roadrunners. Come relax and learn about the Student Union, enjoy free food, games, photo booth, and a chance to connect with each department in the Union. Arrive early for free t-shirt and stay late for a movie.
Student Union Paseo and Buildings, Main Campus
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