(March 4, 2015) - A Pew Research Report shows that the total number of Americans with at least one tattoo is more than 45 million and the amount of money spent on tattoo purchases exceeded $1.65 billion in 2013.
Research on the perception of individuals with tattoos has been conducted for decades, but the findings on how people perceive females with tattoos have been mixed, especially when it comes to perceptions of promiscuity.
UTSA graduate psychology major Lisa Oakes was intrigued with the issue and conducted a study, surveying 221 UTSA students taking an Introduction to Psychology course. The pool of students included 135 females and 86 males.
In the study, Oakes used an image of a San Antonio woman of mixed ethnicity in a grey sleeveless dress with a high neckline. In one photo, the woman possessed no tattoos. In the other three photos, the woman had a small tattoo on her right upper arm. One photo pictured a butterfly, a second pictured a rose and the last picture was a skull and crossbones.
Each participant was shown one of the four photos to rate, and Oakes compared ratings for each photo condition to see if there were differences.
The students were asked to rate the subject’s perceived openness to sex without commitment perceived standards and perceived sex drive. They also provided general impressions on her attractiveness, sexiness, intelligence and warmth.
Oakes found that people viewed the woman as more open to sex without commitment, less selective, and as having a higher sex drive when shown with a tattoo than without a tattoo. However, even with the tattoo, the levels of openness, selectiveness and drive were at levels most people would probably not call promiscuous. And, although the woman was viewed a little less positively on some traits with the tattoo than without, overall, impressions were relatively positive both with and without the tattoo.
“The big reason for doing this research was that findings of previous studies were inconsistent with each other. Some found perceptions of tattooed women as promiscuous and some did not. Future research will help with understanding whether women with tattoos are really seen as worthy of the label "promiscuous," said Oakes.
Oakes plans to introduce more variables to expand the study for her master’s thesis in psychology.
For more information on the psychology program, visit UTSA Department of Psychology.
UTSA's annual sustainability festival, showcases the university’s and the City of San Antonio’s progress on researching and developing sustainable solutions to improve the quality life for future generations.
H-E-B University Center Ballroom (HUC 1.104), Main Campus
The institute will feature a performance from Eva Ybarra, the “Queen of the Accordion.” Manuel Medrano will premiere a documentary on Ybarra’s career. Two people receive free admission with a voucher available here.
Institute of Texan Cultures, Hemisfair Campus
Take the short drive up I-35 to root on your Roadrunners in this I-35 Showdown.
Bobcat Stadium, 1100 Aquarena Springs Dr., San Marcos
Get involved and register to vote. Click on the link to find out the locations on the Main and Downtown Campuses.
Multiple locations on the Main and Downtown Campuses
Learn about products and services available for studying, working, and making it to graduation! Speak directly to OIT managers, provide feedback on UTSA tech, and have your voice heard! Lunch and OIT gear provided. RSVP at: www.utsa.edu/oit/sic.
University Center, Denman Ballroom (2.01.28), Main Campus
Come meet the candidates looking to take home the crown as Mr. and Ms. UTSA 2017-2018. This is your opportunity to hear the candidates platform and learn how they plan to represent and transform UTSA.
University Center, Retama Auditorium (UC 2.02.02), Main Campus
UTSA's Friends of Shakespeare hosts this annual performance seried by Actors from the London Stage, Sept. 27, 29 and 30 at 7:30 p.m.
Arts Building, Recital Hall (ARTS 2.03.02), Main Campus
The Monks of Drepung Loseling Monastery will prepare a mandala sand painting on the main exhibit floor and offer various lectures and activities.
UTSA Institute of Texan Cultures, Hemisfair Campus
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
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