(March 4, 2015) - A Pew Research Report shows that the total number of Americans with at least one tattoo is more than 45 million and the amount of money spent on tattoo purchases exceeded $1.65 billion in 2013.
Research on the perception of individuals with tattoos has been conducted for decades, but the findings on how people perceive females with tattoos have been mixed, especially when it comes to perceptions of promiscuity.
UTSA graduate psychology major Lisa Oakes was intrigued with the issue and conducted a study, surveying 221 UTSA students taking an Introduction to Psychology course. The pool of students included 135 females and 86 males.
In the study, Oakes used an image of a San Antonio woman of mixed ethnicity in a grey sleeveless dress with a high neckline. In one photo, the woman possessed no tattoos. In the other three photos, the woman had a small tattoo on her right upper arm. One photo pictured a butterfly, a second pictured a rose and the last picture was a skull and crossbones.
Each participant was shown one of the four photos to rate, and Oakes compared ratings for each photo condition to see if there were differences.
The students were asked to rate the subject’s perceived openness to sex without commitment perceived standards and perceived sex drive. They also provided general impressions on her attractiveness, sexiness, intelligence and warmth.
Oakes found that people viewed the woman as more open to sex without commitment, less selective, and as having a higher sex drive when shown with a tattoo than without a tattoo. However, even with the tattoo, the levels of openness, selectiveness and drive were at levels most people would probably not call promiscuous. And, although the woman was viewed a little less positively on some traits with the tattoo than without, overall, impressions were relatively positive both with and without the tattoo.
“The big reason for doing this research was that findings of previous studies were inconsistent with each other. Some found perceptions of tattooed women as promiscuous and some did not. Future research will help with understanding whether women with tattoos are really seen as worthy of the label "promiscuous," said Oakes.
Oakes plans to introduce more variables to expand the study for her master’s thesis in psychology.
For more information on the psychology program, visit UTSA Department of Psychology.
All UTSA faculty, staff and students are invited to attend open forums featuring finalist candidates for the dean of the UTSA College of Sciences.
Various Locations, Main Campus
UTSA is an early voting site for the statewide General Election.
H-E-B Student Union Bexar Room (HSU 1.102), Main Campus
The UTSA Office of the President and the UTSA College of Public Policy present a discussion on San Antonio’s charter amendments. Event will be livestreamed to UTSA Main Campus, Travis Room – HSU 2.202
Buena Vista Street Building Aula Canaria (BVB 1.328), Downtown Campus
More than 75 local, state and national graduate and professional schools will showcase their programs at the Main Campus. It's free and open to the public. Interested attendees are encouraged to register for the event in advance.
Sombrilla Plaza, Main Campus
Hosted by the UTSA Office of Information Technology Student Innovation Coalition, Tech Talk is a forum for students to share thoughts about technology on campus with IT professionals and learn about products and services available to help them succeed.
Student Union Denman Room (SU 2.01.28), Main Campus
UTSA Libraries will host Claudia García-Louis, assistant professor, at the Downtown Library for her presentation AfroLatinxs: Navigating Blackness and Latinidad in the Age of Trump, as part of the popular Pizza and Research series.
Buena Vista Street Building Downtown Library (BVB 2.314), Downtown Campus
Celebrate the 200th anniversary of Mary Shelley's "Frankenstein" with a viewing of the 1931 film adaptation. A discussion on the impact and evolution of the novel will introduce the film, led by English, Music and Medical Humanities faculty.
John Peace Library North Commons, 2nd Floor
UTSA Libraries will host K. Jill Fleuriet, Ph.D., for her lecture, Flipping the Script: U.S.-Mexico Border in the News and Alternative Visions.
John Peace Library Assembly Room (JPL 4.04.22), Main Campus
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
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