(March 4, 2015) - A Pew Research Report shows that the total number of Americans with at least one tattoo is more than 45 million and the amount of money spent on tattoo purchases exceeded $1.65 billion in 2013.
Research on the perception of individuals with tattoos has been conducted for decades, but the findings on how people perceive females with tattoos have been mixed, especially when it comes to perceptions of promiscuity.
UTSA graduate psychology major Lisa Oakes was intrigued with the issue and conducted a study, surveying 221 UTSA students taking an Introduction to Psychology course. The pool of students included 135 females and 86 males.
In the study, Oakes used an image of a San Antonio woman of mixed ethnicity in a grey sleeveless dress with a high neckline. In one photo, the woman possessed no tattoos. In the other three photos, the woman had a small tattoo on her right upper arm. One photo pictured a butterfly, a second pictured a rose and the last picture was a skull and crossbones.
Each participant was shown one of the four photos to rate, and Oakes compared ratings for each photo condition to see if there were differences.
The students were asked to rate the subject’s perceived openness to sex without commitment perceived standards and perceived sex drive. They also provided general impressions on her attractiveness, sexiness, intelligence and warmth.
Oakes found that people viewed the woman as more open to sex without commitment, less selective, and as having a higher sex drive when shown with a tattoo than without a tattoo. However, even with the tattoo, the levels of openness, selectiveness and drive were at levels most people would probably not call promiscuous. And, although the woman was viewed a little less positively on some traits with the tattoo than without, overall, impressions were relatively positive both with and without the tattoo.
“The big reason for doing this research was that findings of previous studies were inconsistent with each other. Some found perceptions of tattooed women as promiscuous and some did not. Future research will help with understanding whether women with tattoos are really seen as worthy of the label "promiscuous," said Oakes.
Oakes plans to introduce more variables to expand the study for her master’s thesis in psychology.
For more information on the psychology program, visit UTSA Department of Psychology.
Jenny Hsieh, professor and Semmes Foundation Chair in Cell Biology and director, UTSA Brain Health Consortium provides an engaging look into the world of gene editing.
South Texas Research Facility, 8403 Floyd Curl Dr., San Antonio
UTSA will offer science, engineering, architecture, sports, music, writing and language and culture camps for kids, teens and adults. Register now.
Various locations, Main and Downtown Campuses
Future Roadrunners and families prepare for everything they need to know before the fall semester.
Various locations, Main and Downtown Campuses
Join us for cupcakes and lots of Roadrunner spirit as we celebrate the day UTSA was created by the Texas Legislature.
Sombrilla, Main Campus and Frio Street Commons, Downtown Campus
Join us as we celebrate this momentoud day in UTSA history by paying homage to the moment Governor Preston Smith signed the legislation creating UTSA exactly 50 years ago on June 5, 1969.
The Alamo, 300 Alamo Plaza, San Antonio
The State of Hand Stitch is a survey of eleven women artists in Texas working with thread and needle at a time when embroidery is increasingly recognized as a medium of choice by serious artists. Opening reception is June 5 at 5pm. Exhibit continues through Aug. 9.
Arts Building, Main Art Gallery (ART 2.03.04), Main Campus
For the 48th year, the ITC brings culture to life with music, dance, artisanship, food and hands-on experiences that connect Texans to their roots.
UTSA Institute of Texan Cultures, Hemisfair Campus
The fifth annual SAMHS and Universities Research Forum (SURF) is a regional event that highlights the latest research and discoveries of trainees, faculty, staff and students working to improve health outcomes.
H-E-B Student Union Ballroom (HSU 1.106),Main Campus
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.
We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.