(March 4, 2015) - A Pew Research Report shows that the total number of Americans with at least one tattoo is more than 45 million and the amount of money spent on tattoo purchases exceeded $1.65 billion in 2013.
Research on the perception of individuals with tattoos has been conducted for decades, but the findings on how people perceive females with tattoos have been mixed, especially when it comes to perceptions of promiscuity.
UTSA graduate psychology major Lisa Oakes was intrigued with the issue and conducted a study, surveying 221 UTSA students taking an Introduction to Psychology course. The pool of students included 135 females and 86 males.
In the study, Oakes used an image of a San Antonio woman of mixed ethnicity in a grey sleeveless dress with a high neckline. In one photo, the woman possessed no tattoos. In the other three photos, the woman had a small tattoo on her right upper arm. One photo pictured a butterfly, a second pictured a rose and the last picture was a skull and crossbones.
Each participant was shown one of the four photos to rate, and Oakes compared ratings for each photo condition to see if there were differences.
The students were asked to rate the subject’s perceived openness to sex without commitment perceived standards and perceived sex drive. They also provided general impressions on her attractiveness, sexiness, intelligence and warmth.
Oakes found that people viewed the woman as more open to sex without commitment, less selective, and as having a higher sex drive when shown with a tattoo than without a tattoo. However, even with the tattoo, the levels of openness, selectiveness and drive were at levels most people would probably not call promiscuous. And, although the woman was viewed a little less positively on some traits with the tattoo than without, overall, impressions were relatively positive both with and without the tattoo.
“The big reason for doing this research was that findings of previous studies were inconsistent with each other. Some found perceptions of tattooed women as promiscuous and some did not. Future research will help with understanding whether women with tattoos are really seen as worthy of the label "promiscuous," said Oakes.
Oakes plans to introduce more variables to expand the study for her master’s thesis in psychology.
For more information on the psychology program, visit UTSA Department of Psychology.
Join the Center for Military Families for a panel on Politics in the Service of Military Families, featuring Cedric Leighton, David Splitter, Steve Huerta, and the Office of Congressman Henry Cuellar. The event is free and open to the public.
Buena Vista Street Building, Aula Canaria Lecture Hall (BVB 1.328), Downtown Campus
UTSA Dance classes will take the stage and share their talents and passion for dance! Come support our growing dance program! $10 admission
Buena Vista Street Building Theater (BVB 1.326), Downtown Campus
This panel presentation will look at the history of the YWCA and the impact the organization has had on women in the San Antonio community.
McKinney Humanities Building (MH 2.02.10), Main Campus
The Demography Lecture Series continues with Dr. Barbara Bird of American University. Her topic focuses on Insights Into a Hard to Find Population: Latino Entrepreneurs in Metro Washington, D.C. Event is free and open to the public. Parking is available in the pay stall spaces of the Monterrey surface lot.
Monterrey Building (MNT 3.240), Downtown Campus
This video tells the story of four Latina lesbians who fought for exoneration after being wrongfully convicted of sexually assaulting two girls during the Satanic Panic witch-hunt era of the 1980s and 1990s.
H-E-B University Center, Bexar Room (HUC 1.102), Main Campus
Tejana/Indígena author Ire'ne Lara Ailva will read from her latest work and discuss her approach to reimagining Tejan@ myths.
Main Building (MB 2.404), Main Campus
Muralist Crystal Arias will discuss her current mural "Cultivate the Past to Prestige" at La India Herbs and themes she utilizes in her other works.
McKinney Humanities Building (MH 3.02.26), Main Campus
The UTSA Department of Modern Languages and Literatures is a co-sponsor of the CARTA 19th Annual Conference. The group meets annually to exchange educational programs, ideas, and techniques and to network with other teachers of Russian. Registration required.
DoubleTree by Hilton, Downtown San Antonio
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