(July 8, 2015) -- Meet Julian Acosta ‘12. He started out studying music in his hometown of Querétaro, Mexico, but transferred to UTSA in 2010 to study business. Since then, he’s founded Austin-based music label Capitol City Records, which was named a top-10 label at the SXSW Music Awards.
Acosta always knew he wanted to do something in the creative world. As a college student in Querétaro, the aspiring musician knew that the music production resources he would have access to in the United States would be unparalleled. So he transferred to UTSA.
“I liked that UTSA was kinda growing,” Acosta said. “So you kinda grew with it. It wasn’t that big, but it was a big school.”
He studied marketing and continued fostering his own creativity.
“I worked on song-writing,” he said. “I played in coffee shops and at open mic nights. But then I just dove into the marketing program.”
Acosta was inspired by a friend who was studying under Anita Leffel, senior lecturer in the Department of Management, as part of Leffel’s entrepreneurship program. While still a student, Acosta began laying the groundwork for Capitol City Records as he developed his skills in the Department of Marketing.
“UTSA was the kind of place where professors planted a seed and told you to go out and do something, to go get it for yourself,” Acosta said.
He graduated from UTSA in 2012 with a degree in marketing, and founded Capitol City Records the following year. Even now, he said, his classes still come in handy.
“I still refer back to classes,” Acosta said. “It’s great having that security, that at any given time you can look back on the theory that you learned.”
Acosta says he was able to grow as an artist while also managing an expanding company, precisely because he earned his degree.
“Just learning the business and the marketing side of things has been very important,” he said. “A lot of artists in our business don’t know how to do that. I’m able to give feedback instead of just sitting back and saying, ‘Oh, you guys got it.’”
Learn more about Capitol City Records.
Learn more about the College of Business.
Do you know someone at UTSA who is achieving great things? Email us at firstname.lastname@example.org so we might consider your submission for an upcoming installment of Meet a Roadrunner.
The conference will showcase the works of authors, illustrators, and scholars which embody Latino culture and art as a means to promote literacy and reading in Latino children.
Durango Building, first floor, Downtown Campus
Registration is open now for this family-friendly and dog-friendly run that supports the UTSA Alumni Association scholarship fund.
Convocation Center, Main Campus
Join the Department of Interdisciplinary Learning and Teaching for the 14th Annual UTSA Storytelling Festival featuring Nancy Simpson, storyteller and keynote speaker. The event is free and open to the public.
Main Building, Ground Floor Lobby, Main Campus
Students are invited to a semi-formal, dinner banquet with an awards presentation and dancing. Keynote speaker will be San Antonio City Councilman William Cruz Shaw. Tickets must be purchased by Feb 19 at Roadrunner Express. UTSA students are $15 and guests are $20.
H-E-B Student Union Ballroom (HSU 1.104/1.106), Main Campus
Dr. Don Jenkins from UT Health SA will lead this event UTSA with up to 30 certified STB trainers, and train up to 300 UTSA students and personnel in stop the bleed methods.
H-E-B Student Union Ballroom (HSU 1.106), Main Campus
Get to know more about the Bexar County Criminal District Court candidates' stance on the issues before voting in the primary election on March 6.
Buena Vista Street Building, Aula Canaria (BVB 1.328), Downtown Campus
As part of RecycleMania,UTSA will provide sensitive document shredding services for the UTSA community. Bring documents to the parking lot between Student Union & Ximenes Avenue Garage. Document pick up also available for the Downtown and Hemisfair Campuses.
H-E-B Student Union parking lot, Main Campus
Lt. Gen. (Ret.) Koichiro Bansho will speak the importance of the Japan-U.S. relations from the historical and security perspectives. He will go over the history and future of the alliance between the two countries.
H-E-B Student Union, Travis Room (HSU 2.202), Main Campus
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