(July 8, 2015) -- Meet Julian Acosta ‘12. He started out studying music in his hometown of Querétaro, Mexico, but transferred to UTSA in 2010 to study business. Since then, he’s founded Austin-based music label Capitol City Records, which was named a top-10 label at the SXSW Music Awards.
Acosta always knew he wanted to do something in the creative world. As a college student in Querétaro, the aspiring musician knew that the music production resources he would have access to in the United States would be unparalleled. So he transferred to UTSA.
“I liked that UTSA was kinda growing,” Acosta said. “So you kinda grew with it. It wasn’t that big, but it was a big school.”
He studied marketing and continued fostering his own creativity.
“I worked on song-writing,” he said. “I played in coffee shops and at open mic nights. But then I just dove into the marketing program.”
Acosta was inspired by a friend who was studying under Anita Leffel, senior lecturer in the Department of Management, as part of Leffel’s entrepreneurship program. While still a student, Acosta began laying the groundwork for Capitol City Records as he developed his skills in the Department of Marketing.
“UTSA was the kind of place where professors planted a seed and told you to go out and do something, to go get it for yourself,” Acosta said.
He graduated from UTSA in 2012 with a degree in marketing, and founded Capitol City Records the following year. Even now, he said, his classes still come in handy.
“I still refer back to classes,” Acosta said. “It’s great having that security, that at any given time you can look back on the theory that you learned.”
Acosta says he was able to grow as an artist while also managing an expanding company, precisely because he earned his degree.
“Just learning the business and the marketing side of things has been very important,” he said. “A lot of artists in our business don’t know how to do that. I’m able to give feedback instead of just sitting back and saying, ‘Oh, you guys got it.’”
Learn more about Capitol City Records.
Learn more about the College of Business.
Do you know someone at UTSA who is achieving great things? Email us at firstname.lastname@example.org so we might consider your submission for an upcoming installment of Meet a Roadrunner.
The UTSA Institute for P-20 Initiatives hosts this free breakfast to kick off a new school year and a new opportunity to volunteer at mentoring organizations in our community.
Whataburger, 8680 Fourwinds Dr., San Antonio
As part of the International Cooking Series, the experts in the UTSA Demo Kitchen will show you how to make this stuffed bread Latin dish. Register for this cooking demo here.
Recreation Wellness Center Demo Kitchen, Main Campus
UTSA's annual sustainability festival, showcases the university’s and the City of San Antonio’s progress on researching and developing sustainable solutions to improve the quality life for future generations.
H-E-B University Center Ballroom (HUC 1.104), Main Campus
The institute will feature a performance from Eva Ybarra, the “Queen of the Accordion.” Manuel Medrano will premiere a documentary on Ybarra’s career. Two people receive free admission with a voucher available here.
Institute of Texan Cultures, Hemisfair Campus
Get involved and register to vote. Click on the link to find out the locations on the Main and Downtown Campuses.
Multiple locations on the Main and Downtown Campuses
Learn about products and services available for studying, working, and making it to graduation! Speak directly to OIT managers, provide feedback on UTSA tech, and have your voice heard! Lunch and OIT gear provided. RSVP at: www.utsa.edu/oit/sic.
University Center, Denman Ballroom (2.01.28), Main Campus
Come meet the candidates looking to take home the crown as Mr. and Ms. UTSA 2017-2018. This is your opportunity to hear the candidates platform and learn how they plan to represent and transform UTSA.
University Center, Retama Auditorium (UC 2.02.02), Main Campus
UTSA's Friends of Shakespeare hosts this annual performance seried by Actors from the London Stage, Sept. 27, 29 and 30 at 7:30 p.m.
Arts Building, Recital Hall (ARTS 2.03.02), Main Campus
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