(July 8, 2015) -- Meet Julian Acosta ‘12. He started out studying music in his hometown of Querétaro, Mexico, but transferred to UTSA in 2010 to study business. Since then, he’s founded Austin-based music label Capitol City Records, which was named a top-10 label at the SXSW Music Awards.
Acosta always knew he wanted to do something in the creative world. As a college student in Querétaro, the aspiring musician knew that the music production resources he would have access to in the United States would be unparalleled. So he transferred to UTSA.
“I liked that UTSA was kinda growing,” Acosta said. “So you kinda grew with it. It wasn’t that big, but it was a big school.”
He studied marketing and continued fostering his own creativity.
“I worked on song-writing,” he said. “I played in coffee shops and at open mic nights. But then I just dove into the marketing program.”
Acosta was inspired by a friend who was studying under Anita Leffel, senior lecturer in the Department of Management, as part of Leffel’s entrepreneurship program. While still a student, Acosta began laying the groundwork for Capitol City Records as he developed his skills in the Department of Marketing.
“UTSA was the kind of place where professors planted a seed and told you to go out and do something, to go get it for yourself,” Acosta said.
He graduated from UTSA in 2012 with a degree in marketing, and founded Capitol City Records the following year. Even now, he said, his classes still come in handy.
“I still refer back to classes,” Acosta said. “It’s great having that security, that at any given time you can look back on the theory that you learned.”
Acosta says he was able to grow as an artist while also managing an expanding company, precisely because he earned his degree.
“Just learning the business and the marketing side of things has been very important,” he said. “A lot of artists in our business don’t know how to do that. I’m able to give feedback instead of just sitting back and saying, ‘Oh, you guys got it.’”
Learn more about Capitol City Records.
Learn more about the College of Business.
Do you know someone at UTSA who is achieving great things? Email us at firstname.lastname@example.org so we might consider your submission for an upcoming installment of Meet a Roadrunner.
Throughout the summer, UTSA offers more than 60 camps in science, engineering, architecture, sports, music, writing, language, culture and more.
Various locations, Main and Downtown Campuses
Experience a fun, interactive week at UTSA as new students and their families take the first steps to becoming a Roadrunner.
Various locations, Main Campus and Downtown Campuses
Chat with members of the Downtown Campus Initiative Task Force about changes taking place as the Downtown Campus grows and transforms to offer a comprehensive living and learning experience. Table topics will include curriculum changes, orientation updates, transportation, food and living options.
Frio Street Building Commons Area, Downtown Campus
UTSA and the San Antonio Express-News will jointly host this town hall meeting to discuss Unequal Justice in Bexar County and in Texas.
Buena Vista Street Building Theater (BVB 1.326), Downtown Campus
Finance and Budget Modeling Task Force presents a panel presentation of experts from 4 universities with experience in incentive-based budgeting. All UTSA campus community is invited to attend and be informed about budgeting processes.
Business Building Richard Liu Auditorium (BB 2.01.02), Main Campus
This event showcases the work of trainees, faculty, staff and students from multiple disciplines and public health agencies across San Antonio.
H-E-B Student Union Ballroom (HSU 1.104), Main Campus
This exhibit highlights the UTSA Special Collections, which includes historic photographs from Texas, San Antonio and UTSA history.
UTSA Institute of Texan Cultures, Hemisfair Campus
Come learn about the benefits available before the enrollment period July 15-31.
Business Building University Room (BB 2.06.04), Main Campus
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
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