(July 29, 2015) -- Meet Ernest Bromley ’78, ’80. He’s 64 years old and plans to retire from Bromley, the advertising agency he founded, to pursue a Ph.D.—but not before he completes a 375-mile bicycle race around Puerto Rico. He’s also one of UTSA's first students.
“I’ve always been this way,” he said. “I’ve been basically hard-charged for a really long time. I never really had a childhood, that’s why I play hard and sleep fast. My battle cry is work hard, play hard, sleep fast and I haven’t ever really slowed down.”
Bromley was born in Schenectady, New York with Puerto Rican and Canadian Anglo heritage but grew up partly in Mexico City, prior to moving to San Antonio as a teenager.
“That transition really sparked my curiosity about language and culture,” he said. “A lot of my Mexican-American friends spoke beautiful Spanish, some didn’t speak a lick of it and others were speaking a dialect I couldn’t even recognize.”
As an ad man, culture is important to Bromley.
“I grew up in a world where, in marketing, everything was in its own silo,” he said. “There was this thing called the general market, which was a polite way of saying the Anglo-American market. Then there was the African-American market, the Hispanic market, etc. But in the end, the general market ruled the roost.”
Now, in 2015, Bromley is wondering who the general market is these days. That’s part of the reason why he’s planning on pursuing a PhD in consumer behavior.
“I want to earn it,” he said. “I want to go get it.”
Bromley earned his B.A. in political science from UTSA in 1978 and his M.B.A. in business administration in 1980. At his graduation, he was in awe of the PhD robes and the distinctiveness of the different colleges each professor represented.
“I thought back then, ‘I’m gonna go back and get one of those,’” he said. “Over time, through my career, I cemented that thought as a great career option for when I need to slow down.”
But slowing down isn’t quite in Bromley’s wheelhouse. As the oldest of four, he helped support his family in his youth.
“We really didn’t have much,” he said. “We didn’t know how poor we were until we moved here from Mexico. I was a teenager and discovered I had to work.”
He flipped burgers and delivered newspapers, doing everything he could to help make sure his family could eat. Eventually, he helped his mother stay afloat by taking over the household finances.
Bromley couldn’t afford to attend college in San Antonio, because before UTSA opened, all the options were private schools.
“I waited for UTSA to open,” he said. “It provided affordable education to someone like me, and I wasn’t unique.”
In 1975, Bromley officially became a Roadrunner.
“There were only three buildings,” he said. “The library was still being constructed, but the Sombrilla was complete by the time I left.”
Even though in those days there were no residence halls, Bromley said student life on campus was vibrant. He founded the Young Democrats and helped write the charter to found the Student Government.
“We kinda ran the roost,” he said.
Since he graduated in 1980, Bromley has remained a part of the UTSA community and continues to support the university.
“I feel a sense of thankfulness,” he said. “I’ve set up various scholarships for people who were in my particular circumstance. I think just because you’re disadvantaged doesn’t mean someone shouldn’t give you a break.”
Learn more about Bromley.
Learn more about the College of Business.
Do you know someone at UTSA who is achieving great things? Email us at firstname.lastname@example.org so we might consider your submission for an upcoming installment of Meet a Roadrunner.
In honor of UTSA's 50th Anniversary in 2019, the university is hosting Roadrunner Days Spring Edition - two weeks of semester-launching activities built around our deeply held values of student success, student involvement, community service and fun!
Various locations, Main and Downtown Campuses
All UTSA students, faculty, staff, alums & families are invited to march as a unified community. Register here: bit.ly/2TYbHbR. Shuttles will be provided from the Main and Downtown Campuses.
Martin Luther King, Jr. Academy, 3501 MLK Dr., San Antonio
UTSA's John Nix invites the community to sing "Amazing Grace" and “We Shall Overcome” at 11 a.m. on Martin Luther King Jr. Day. The intent of this nationwide effort is to honor Dr. King's legacy and to spread a sense of community in the United States.
Locations throughout the United States
Opening Reception got exhibit featuring artists Miguel Aragon, Aaron Coleman, Sandra Fernandez, Annalise Gratovich, Marco Hernandez, Kristen Powers Nowlin, & Patricia Villalobos Echeverria
Main Art Gallery, Arts Building (ART 2.03.04), Main Campus
Tracy Cowden, Roland K. Blumberg Endowed Professor in Music and chair of the UTSA Department of Music launches the UTSA 50th Anniversary Scholars Speaker Series with Music as Medicine: The Power and Influence of Music on our Health.
Radius Center, 106 Auditorium Cir. #120, San Antonio
UTSA African American Studies Program presents this series featuring Walter M. Kimbrough, president of Dillard University.
Student Union Retama Auditorium (SU 2.02.02), Main Campus)
Join fellow Runners to walk for 10 minutes on the Main Campus. The event reminds us of the importance of exercise, diet and healthy habits in protecting our hearts.
Outside the North Paseo Building, Main Campus
The annual event features authentic foods, music, dance, martial arts, shopping, games and entertainment from China, to the Indian Sub-continent, and the island nations of the Pacific. The Festival features two stages, a martial arts demonstration area, children’s hands on crafting area, anime activities, bonsai and ikebana displays, mahjong table and more.
UTSA Institute of Texan Cultures, Hemisfair Campus
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.
We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.