(July 29, 2015) -- Meet Ernest Bromley ’78, ’80. He’s 64 years old and plans to retire from Bromley, the advertising agency he founded, to pursue a Ph.D.—but not before he completes a 375-mile bicycle race around Puerto Rico. He’s also one of UTSA's first students.
“I’ve always been this way,” he said. “I’ve been basically hard-charged for a really long time. I never really had a childhood, that’s why I play hard and sleep fast. My battle cry is work hard, play hard, sleep fast and I haven’t ever really slowed down.”
Bromley was born in Schenectady, New York with Puerto Rican and Canadian Anglo heritage but grew up partly in Mexico City, prior to moving to San Antonio as a teenager.
“That transition really sparked my curiosity about language and culture,” he said. “A lot of my Mexican-American friends spoke beautiful Spanish, some didn’t speak a lick of it and others were speaking a dialect I couldn’t even recognize.”
As an ad man, culture is important to Bromley.
“I grew up in a world where, in marketing, everything was in its own silo,” he said. “There was this thing called the general market, which was a polite way of saying the Anglo-American market. Then there was the African-American market, the Hispanic market, etc. But in the end, the general market ruled the roost.”
Now, in 2015, Bromley is wondering who the general market is these days. That’s part of the reason why he’s planning on pursuing a PhD in consumer behavior.
“I want to earn it,” he said. “I want to go get it.”
Bromley earned his B.A. in political science from UTSA in 1978 and his M.B.A. in business administration in 1980. At his graduation, he was in awe of the PhD robes and the distinctiveness of the different colleges each professor represented.
“I thought back then, ‘I’m gonna go back and get one of those,’” he said. “Over time, through my career, I cemented that thought as a great career option for when I need to slow down.”
But slowing down isn’t quite in Bromley’s wheelhouse. As the oldest of four, he helped support his family in his youth.
“We really didn’t have much,” he said. “We didn’t know how poor we were until we moved here from Mexico. I was a teenager and discovered I had to work.”
He flipped burgers and delivered newspapers, doing everything he could to help make sure his family could eat. Eventually, he helped his mother stay afloat by taking over the household finances.
Bromley couldn’t afford to attend college in San Antonio, because before UTSA opened, all the options were private schools.
“I waited for UTSA to open,” he said. “It provided affordable education to someone like me, and I wasn’t unique.”
In 1975, Bromley officially became a Roadrunner.
“There were only three buildings,” he said. “The library was still being constructed, but the Sombrilla was complete by the time I left.”
Even though in those days there were no residence halls, Bromley said student life on campus was vibrant. He founded the Young Democrats and helped write the charter to found the Student Government.
“We kinda ran the roost,” he said.
Since he graduated in 1980, Bromley has remained a part of the UTSA community and continues to support the university.
“I feel a sense of thankfulness,” he said. “I’ve set up various scholarships for people who were in my particular circumstance. I think just because you’re disadvantaged doesn’t mean someone shouldn’t give you a break.”
Learn more about Bromley.
Learn more about the College of Business.
Do you know someone at UTSA who is achieving great things? Email us at firstname.lastname@example.org so we might consider your submission for an upcoming installment of Meet a Roadrunner.
The UTSA Women’s Studies Institute and Women’s Studies Program will feature film screenings, provide lectures and book readings that promote diversity and focus on achieving social justice and women’s empowerment.
Various locations, Main, Downtown and Hemisfair Campuses
The exhibition is a juried competition featuring recent work by UTSA undergraduate and graduate students. The selected works represent the full range of materials, methods, and techniques, ranging from traditional processes to contemporary digital photography and video.
Arts Building Main Art Gallery (ART 2.03.04), Main Campus
UTSA and the San Antonio Express-News will jointly host a town hall meeting where panelists will discuss various aspects of the broad topic of school funding in Texas. It's free and open to the public.
Buena Vista Street Building Theater (BVB 1.326), Downtown Campus
Annual memorial event honoring members of the UTSA community who passed away in the previous year.
Student Union Retama Auditorium (SU 2.02.02,) Main Campus
Amin Qutub, UTSA associate professor of biomedical engineering, will introduce the latest advances in science and technology illustrating how daily behaviors influence the ability of our brain cells to repair and regenerate, enabling a future that optimizes brain health.
McNay Art Museum, 6000 N. New Braunfels, San Antonio
UTSA faculty and staff are encouraged to share thoughts, experiences and ideas on inclusive excellence at UTSA.
Student Union Anaqua Room (SU 2.03.08), Main Campus
March Into Your Major is an event for students who are unsure of their major, have chosen a major but are not sure it’s the right fit for them or students who are confident of their choice of major but are unsure of what careers they can actually pursue with their major.
Convocation Center, Main Campus
As part of UTSA's 50th Anniversary celebration, Fred Schneider, computer science professor at Cornell University, will speak on Impediments to Incentivizing Cyber-security Investment." The lecture is free and open to the public.
Biosciences Building Loeffler Room (BSB 3.03.22), Main Campus
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.
We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.