Market research project to help strengthen the UTSA brand
(April 24, 2017) -- The University of Texas at San Antonio (UTSA) wants input from UTSA students, faculty, staff, alumni and members of the community about the university's strengths and points of distinction.
The UTSA Office of University Communications and Marketing is embarking on a perceptual survey and brand development project to further build the identity of the university, based on its attributes and areas of excellence.
The project will advance UTSA's strategic goal of achieving recognition and esteem as a premier research university.
This week, Stamats, a leading market research firm, will conduct discovery visits at the UTSA Main and Downtown Campuses.
The week of May 1, Stamats will begin conducting online surveys involving a broad array of students, faculty and staff.
Then, this summer, Stamats will begin email and phone surveys with UTSA stakeholders, in San Antonio and across Texas, to gain insight about their perceptions of the UTSA brand.
Survey respondents will be asked about their current perceptions of UTSA, the institution's competitiveness, its perceived strengths and weaknesses, and their awareness of and agreement with its messaging points.
The research findings will help UTSA further develop its distinct brand as an institution of excellence and build a unified message set about the university. Those findings will be presented to UTSA's president in the fall.
"UTSA is an incredible university with a remarkable story to tell. These perceptual surveys will give us a candid assessment about the perceptions of our stakeholders and will identify opportunities to further promote and differentiate UTSA as an institution of excellence," said Joe Izbrand, UTSA associate vice president for communications and marketing, and chief communications officer.
The UTSA Office of University Communications and Marketing protects, promotes and advances the UTSA brand through strategic messaging, creative storytelling and creative integrated marketing solutions.
UTSA is ranked among the top 400 universities in the world and among the top 100 in the nation, according to Times Higher Education.
Learn more about the UTSA perceptual survey and brand project.
Learn more about UTSA Communications and Marketing.
UTSA English professor Kinitra Brooks will discuss her new book, “Searching for Sycorax: Black Women’s Hauntings of Contemporary Horror.” The book highlights the unique position of black women in the horror genre as both characters and creators.H-E-B Student Union, Travis Room (HSU 2.212), Main Campus
The UTSA community is invited to this town hall meeting to learn more about progress of the Strategic Enrollment Presidential initiative.Buena Vista Street Building, Aula Canaria (BVB 1.328), Downtown Campus
The UTSA community is invited to this town hall meeting to learn more about progress of the Student Success Presidential initiative.Student Union, Denman Room (SU 2.01.28), Main Campus
The community is invited to the inauguration of UTSA President Taylor Eighmy, the sixth president of UTSA.Convocation Center, Main Campus
The Provost's Diversity and Inclusion Advisory Council hosts this forum to share and further explain the results of the survey and to offer the opportunity for faculty and staff to provide feedback.Durango Building, La Villita Room (DB 1.116), Downtown Campus
For more than 20 years, Josie Méndez-Negrete, a UTSA associate professor in Mexican American Studies, has endured the emotional journey of watching her son, Tito, struggle with schizophrenia. Her powerful account is the first memoir by a Mexican American author to share the devastation and hope a family experiences in dealing with this mental illness.H-E-B Student Union, Travis Room (HSU 2.212), Main Campus
Graduate and undergraduate student researchers pursuing majors in the College of Liberal and Fine Arts will present their original work.Student Union, Retama Auditorium (SU 2.02.02), Main Campus
The UTSA community is invited to this town hall meeting to learn more about progress of the Student Success Presidential initiative.Frio Street Building (FS 1.512), Downtown Campus