Meet a Roadrunner: UTSA alumnus Ron McKenzie promotes the ultimate theme park experience
(May 31, 2017) -- Meet Ron McKenzie '89. This UTSA alumnus is creating thrilling experiences for the young and young at heart as the director of marketing at Six Flags Fiesta Texas.
Born and raised in San Antonio, McKenzie grew up on the northeast side of town and graduated from Judson High School. As a high school student, part-time jobs helped him learn the value of a college education and hard work. He was determined to earn his college degree at a top-tier university.
He enrolled at UTSA in 1984. While he attended, he commuted 45 minutes each day from Universal City. When he wasn't taking classes, he worked as a cashier at H-E-B, where he met his wife, who is also a UTSA alumna.
He fondly recalls taking many marketing and business courses that not only taught him to be successful academically, but to think outside the box. The projects he worked on during his time at UTSA required a huge amount of creativity and innovation – two things that he's carried with him throughout his career.
"UTSA was a great opportunity for me. It let me start my education while continuing to work. It was the right place for me at that time in my life."
McKenzie received his Bachelor's of Business in Management with a concentration in Marketing in 1989. Shortly after graduating, he landed a sales position at Fiesta Texas, then a newly opened theme park just "down the road" from the UTSA Main Campus. With a background mostly in the grocery business, he leaned on his UTSA courses to learn the theme park business from the ground up.
Since McKenzie's hire by Six Flags, he's worked his way up through the company. He spent two years at Six Flags AstroWorld in Houston and 17 years at Six Flags St. Louis before finding his way back to his hometown last October.
"I'm thrilled to be back home in San Antonio at the park where my whole career started," he said.
As the director of marketing, McKenzie oversees the advertising, promotions, public relations, sales and media strategy for the park.
"I truly love my job. Every day when we open the gates, we have the opportunity to create meaningful memories for families. There's no greater feeling."
He's also impressed by the growth of UTSA.
"The growth of the city and the university is amazing," McKenzie said. "Back in the day, the commute to campus looked a lot different. Seeing UTSA with a vibrant campus life, dorms and a collegiate football team – it's super awesome."
He added, "It's very exciting for me to drive by campus and see those huge UTSA signs out front. It makes me proud to be a Roadrunner."
Do you know a Roadrunner who is achieving great things? Email us at firstname.lastname@example.org so that we may consider your suggestion for our next installment of Meet a Roadrunner.
Experience a fun, interactive week at UTSA as new students and their families take the first steps to becoming a Roadrunner.Various locations, Main Campus and Downtown Campuses
Finance and Budget Modeling Task Force presents a panel presentation of experts from 4 universities with experience in incentive-based budgeting. All UTSA campus community is invited to attend and be informed about budgeting processes.Business Building Richard Liu Auditorium (BB 2.01.02), Main Campus
This event showcases the work of trainees, faculty, staff and students from multiple disciplines and public health agencies across San Antonio.H-E-B Student Union Ballroom (HSU 1.104), Main Campus
This exhibit highlights the UTSA Special Collections, which includes historic photographs from Texas, San Antonio and UTSA history.UTSA Institute of Texan Cultures, Hemisfair Campus
Come learn about the benefits available before the enrollment period July 15-31.Business Building University Room (BB 2.06.04), Main Campus
Come learn about the benefits available before the enrollment period July 15-31.Durango Building River Walk Room (DB 1.124), Downtown Campus
The UTSA Art Collection and UT Health San Antonio present art exhibit opening reception for show featuring works from the private collection of Retired Air Force Master Sargent Cody Vance. Focus is the nexus of art and science.South Texas Research Facility lobby, 8403 Floyd Curl Dr., San Antonio
The gala brings together UTSA alumni, friends and guests to celebrate the association's 41 years of scholarships, services, programs and the 2018 Alumni Award recipients.Hyatt Hill Country Resort and Spa, 9800 Hyatt Resort Dr, San Antonio