Meet a Roadrunner: UTSA alumnus Ron McKenzie promotes the ultimate theme park experience
(May 31, 2017) -- Meet Ron McKenzie '89. This UTSA alumnus is creating thrilling experiences for the young and young at heart as the director of marketing at Six Flags Fiesta Texas.
Born and raised in San Antonio, McKenzie grew up on the northeast side of town and graduated from Judson High School. As a high school student, part-time jobs helped him learn the value of a college education and hard work. He was determined to earn his college degree at a top-tier university.
He enrolled at UTSA in 1984. While he attended, he commuted 45 minutes each day from Universal City. When he wasn't taking classes, he worked as a cashier at H-E-B, where he met his wife, who is also a UTSA alumna.
He fondly recalls taking many marketing and business courses that not only taught him to be successful academically, but to think outside the box. The projects he worked on during his time at UTSA required a huge amount of creativity and innovation – two things that he's carried with him throughout his career.
"UTSA was a great opportunity for me. It let me start my education while continuing to work. It was the right place for me at that time in my life."
McKenzie received his Bachelor's of Business in Management with a concentration in Marketing in 1989. Shortly after graduating, he landed a sales position at Fiesta Texas, then a newly opened theme park just "down the road" from the UTSA Main Campus. With a background mostly in the grocery business, he leaned on his UTSA courses to learn the theme park business from the ground up.
Since McKenzie's hire by Six Flags, he's worked his way up through the company. He spent two years at Six Flags AstroWorld in Houston and 17 years at Six Flags St. Louis before finding his way back to his hometown last October.
"I'm thrilled to be back home in San Antonio at the park where my whole career started," he said.
As the director of marketing, McKenzie oversees the advertising, promotions, public relations, sales and media strategy for the park.
"I truly love my job. Every day when we open the gates, we have the opportunity to create meaningful memories for families. There's no greater feeling."
He's also impressed by the growth of UTSA.
"The growth of the city and the university is amazing," McKenzie said. "Back in the day, the commute to campus looked a lot different. Seeing UTSA with a vibrant campus life, dorms and a collegiate football team – it's super awesome."
He added, "It's very exciting for me to drive by campus and see those huge UTSA signs out front. It makes me proud to be a Roadrunner."
Do you know a Roadrunner who is achieving great things? Email us at firstname.lastname@example.org so that we may consider your suggestion for our next installment of Meet a Roadrunner.
De-stress during Finals Week with UTSA Libraries' Relaxation Stations, located at John Peace Library on the second floor, and at the Downtown Library. The Relaxation Stations will include puzzles, coloring and more from Dec. 6-Dec. 14.John Peace Library, second floor and Downtown Library, Main and Downtown Campuses
This UTSA student exhibit features the work of anthropology students who have examined the effects tourism has on local culture.UTSA Institute of Texan Cultures, Hemisfair Campus
Students from grades 9 to 12 at Brooks Academy of Science and Engineering delved into their family histories and turned their family photos into artworks.UTSA Institute of Texan Cultures, Hemisfair Campus
One of UTSA’s most memorable traditions when hundreds of Roadrunners will receive their class rings. Before the rings arrive at UTSA, however, they make a special stop to spend a night in Texas’ most iconic landmark, the Alamo.H-E-B Student Union Ballrooms (HSU 1.104/1.106), Main Campus
The first ceremony begins at 10 a.m. honors graduates from the College of Architecture, Construction and Planning, College of Business, College of Education and Human Development and College of Public Policy.Alamodome, 100 Montana St., San Antonio
At 4 p.m., the second ceremony will be held to honor graduates from the College of Engineering, College of Liberal and Fine Arts, College of Science and the University College.Alamodome, 100 Montana St., San Antonio
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UTSA Day is an Open House and one of the best ways to see what it is like to be part of the UTSA Family! Schedule a visit the way you want, based on your interests and time. Learn more about the next steps on becoming a Roadrunner!Various locations, Main Campus