Meet a Roadrunner: UTSA alumnus Ron McKenzie promotes the ultimate theme park experience
(May 31, 2017) -- Meet Ron McKenzie '89. This UTSA alumnus is creating thrilling experiences for the young and young at heart as the director of marketing at Six Flags Fiesta Texas.
Born and raised in San Antonio, McKenzie grew up on the northeast side of town and graduated from Judson High School. As a high school student, part-time jobs helped him learn the value of a college education and hard work. He was determined to earn his college degree at a top-tier university.
He enrolled at UTSA in 1984. While he attended, he commuted 45 minutes each day from Universal City. When he wasn't taking classes, he worked as a cashier at H-E-B, where he met his wife, who is also a UTSA alumna.
He fondly recalls taking many marketing and business courses that not only taught him to be successful academically, but to think outside the box. The projects he worked on during his time at UTSA required a huge amount of creativity and innovation – two things that he's carried with him throughout his career.
"UTSA was a great opportunity for me. It let me start my education while continuing to work. It was the right place for me at that time in my life."
McKenzie received his Bachelor's of Business in Management with a concentration in Marketing in 1989. Shortly after graduating, he landed a sales position at Fiesta Texas, then a newly opened theme park just "down the road" from the UTSA Main Campus. With a background mostly in the grocery business, he leaned on his UTSA courses to learn the theme park business from the ground up.
Since McKenzie's hire by Six Flags, he's worked his way up through the company. He spent two years at Six Flags AstroWorld in Houston and 17 years at Six Flags St. Louis before finding his way back to his hometown last October.
"I'm thrilled to be back home in San Antonio at the park where my whole career started," he said.
As the director of marketing, McKenzie oversees the advertising, promotions, public relations, sales and media strategy for the park.
"I truly love my job. Every day when we open the gates, we have the opportunity to create meaningful memories for families. There's no greater feeling."
He's also impressed by the growth of UTSA.
"The growth of the city and the university is amazing," McKenzie said. "Back in the day, the commute to campus looked a lot different. Seeing UTSA with a vibrant campus life, dorms and a collegiate football team – it's super awesome."
He added, "It's very exciting for me to drive by campus and see those huge UTSA signs out front. It makes me proud to be a Roadrunner."
Do you know a Roadrunner who is achieving great things? Email us at firstname.lastname@example.org so that we may consider your suggestion for our next installment of Meet a Roadrunner.
The UTSA community welcomes students to their on-campus home! Laurel Village, Chaparral Village and Alvarez Hall are home for 2,300 students during the academic year, and Move-In event kicks off the start of Roadrunner Days.Laurel Village, Chaparral Village, Alvarez Hall, Main Campus
The College of Engineering hosts this seminar featuring Jeff Adams, Southwest Zone Quality Manager, Siemens Building Technologies Division. The event is free and open to the public.Engineering Building (EB 3.04.30), Main Campus
This is a terrific opportunity for incoming transfer students to network with staff that serve our veteran, non-traditional, and transferring students, as well as meet transfer peer mentors who can help answer questions about UTSA.Main Building ground floor lobby, Main Campus
After a day full of moving and getting settled into their new UTSA home, students and their families can have some refreshments and snacks at the Welcome Back Reception. The event tops off with the premiere performance of the Spirit of San Antonio, UTSA's Marching Band.University Center Paseo, Main Campus
Can you survive the library wilderness? As a part of Roadrunner Days, UTSA Libraries is hosting a mobile adventure for you to play and find out more about the library!John Peace Library, 2nd floor, Main Campus
Come meet your UTSA Volleyball Team as they gear up for the 2017 season! The game begins at 5 p.m. then the team will hold an autograph and photo session after the game.Convocation Center, Main Campus
This engaging discussion pulls back the covers on hooking up, clarifying when it’s actually sexual violence and how bystanders can protect potential victims from predators.University Center, Retama Auditorium (UC 2.02.02), Main Campus
Late Night at the Rec is an awesome UTSA tradition that transforms a standard information session into an exciting night of fun. At this annual event, you’ll be able to learn about our facilities, recreation programs, and wellness services offered at Main and Downtown Campuses.Recreation and Wellness Center, Main Campus