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External Relations announces new UTSA Alumni Association and development leadership

 External Relations announces new UTSA Alumni Association and development leadership

(May 16, 2018) – UTSA Vice President for External Relations Marjie French recently announced new leadership for the UTSA Alumni Association and the appointment of a familiar face to oversee University Development full-time. 

Kristin Ludwig will now serve as the Assistant Vice President for Alumni Engagement & Analytics.  In her new role, she will provide executive oversight to the Alumni Relations team and serve as the Executive Director of the UTSA Alumni Association.  Under this reorganization, the Annual Giving staff will join the Alumni Relations team and report directly to Ludwig, who will also continue to lead the Advancement Information & Strategic Analytics team.  Ludwig has been with UTSA since 2016. As part of this transition, Heather Green ‘07 will also join the alumni team and serve as the Director of Engagement Communications. 

Jana Kennelly, who was serving as executive director of the alumni association, will now serve as Assistant Vice President for Development, working full-time in fundraising.  In this role, she will oversee the major gift program and work with donors who wish to make significant gifts to the university.  Gift planning, leadership annual giving and donor discovery programs will also report to Kennelly. She has been with the university for almost 12 years in a variety of roles.

Additionally, the division recently welcomed Shawn Farrell as the new Assistant Vice President for Corporate & Foundation Engagement. Farrell has more than 16 years of higher education and non-profit experience in corporate and foundation fundraising. His areas of expertise include leading strategic planning efforts, cultivating university and community partnerships, proposal development, and grant management. He previously worked in corporate and foundation relations with Americans for the Arts in Washington, DC, and at The University of Texas at Arlington.  He most recently worked at Texas Wesleyan University where he led efforts to secure numerous multi-million dollar gifts and grants.

The Division of External Relations generates support for UTSA’s knowledge enterprise by developing strong alumni and philanthropic relationships and by protecting, promoting and advancing the UTSA brand.

Founded in 1977, the UTSA Alumni Association supports the mission of The University of Texas at San Antonio by providing programming that engages and serves alumni.  The association provides scholarship funds for students, as well as opportunities to participate in community service projects, to advocate on behalf of the university, and to join other graduates for activities in alumni chapters across the country.

Heather Green


Learn more about the UTSA Alumni Association.

Learn more about the UTSA Division of External Relations.

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UTSA’s Mission

The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.

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To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.

UTSA’s Core Values

We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.

UTSA’S Destinations

UTSA is a proud Hispanic Serving Institution (HSI) as designated by the U.S. Department of Education .

Our Commitment to Inclusivity

The University of Texas at San Antonio, a Hispanic Serving Institution situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other underserved communities, our university is committed to promoting access for all. UTSA, a premier public research university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each voice.