Business Building, UTSA 1604 Campus
College of Business to offer course taught in Spanish
(May 12, 2003)--The UTSA College of Business will offer its first course taught in Spanish next fall.
Daniel Tablada, lecturer in marketing the course, Principles of Marketing. Tablada is experienced in doing business in Mexico and is fluent in both Spanish and English. Previously, he taught courses at both the undergraduate and graduate levels in import-export marketing and international marketing.
The course will allow business students to become familiar with the introductory principles of marketing, while practicing business conversations in Spanish to build confidence in both business and language skills.
"While Spanish will be the medium of instruction, students will not be required to have any prior formal language training in Spanish," said Tablada. "The purpose is to use the language of commerce as it is spoken in Mexico and other Latin-American countries so that students can begin to feel at ease in dealing with Spanish-speaking business contacts."
Much of the initiative for this course comes from Ernest Bromley, CEO of San Antonio-based Bromley and Associates, one of the largest Spanish-language advertising agencies in the United States. Bromley, a graduate of UTSA, encouraged the college to offer business courses in Spanish so that Spanish-speaking students can utilize their language abilities early in their business careers, with an eye toward gaining a competitive advantage in the world of international business.
"This course demonstrates the college's commitment to international business and diversity in the study of business," said Joel Saegert, chairman of the Department of Marketing. "It also provides an additional dimension for our students who speak Spanish and want to develop their business skills in a second language."
Students who have questions about the course should contact their advisers or Joel Saegert at (210) 458-5375.
----------------------------------------------------------
TODAY'S HEADLINES (Thursday, July 24 2008):
UTSA-Air Force biotechnology center to be dedicated Aug. 26Portions of Buena Vista Street Building closing this weekend
UTSA community invited to Week of Welcome activities
Unprotected personal computers put UTSA network at risk
New UTSA Web page: And now for something completely different
----------------------------------------------------------
© The University of Texas at San Antonio, 2003