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Bachelor of Business Administration Degree in Marketing with a Tourism Concentration

The minimum number of semester credit hours required for this degree is 121.

All candidates seeking this degree must fulfill the Core Curriculum requirements, the Common Body of Knowledge requirements, and the degree requirements, which are listed below.

Core Curriculum requirements: Students seeking the Bachelor of Business Administration degree in Marketing with a Tourism Concentration must fulfill University Core Curriculum requirements in the same manner as other students. The courses listed in the table below satisfy both degree requirements and Core Curriculum requirements; however, if these courses are taken to satisfy both requirements, then students will need to take additional courses in order to meet the minimum number of semester credit hours required for this degree. For a complete listing of courses that satisfy the Core Curriculum requirements see pages 5–9 of this catalog.

Core Curriculum Component Area Courses that Satisfy Core Curriculum and Degree Requirements
Communications English Rhetoric/Composition (6 semester credit hours)
All students must take the following six hours to meet this core requirement:
WRC 1013 Freshman Composition I
WRC 1023 Freshman Composition II
Mathematics Mathematics (3 semester credit hours)
MAT 1033 Algebra with Calculus for Business
Natural Sciences Science (6 semester credit hours)
Three hours from Level One and three hours from Level Two under the appropriate sections in the list of core courses will satisfy this core requirement.
Social and Behavioral Sciences United States History and Diversity (6 semester credit hours)
Any six hours listed under this section in the list of core courses will satisfy this core requirement.
Political Science (6 semester credit hours)
POL 1013 Introduction to American Politics, plus three additional hours listed under this section in the list of core courses will satisfy this core requirement.
Social and Behavioral Sciences (3 semester credit hours)
Any three hours listed under this section in the list of core courses will satisfy this core requirement.
Economics (3 semester credit hours)
ECO 2013 Introductory Macroeconomics
Humanities & Visual and Performing Arts Literature (3 semester credit hours)
Any three hours listed under this section in the list of core courses will satisfy this core requirement.
The Arts (3 semester credit hours)
Any three hours listed under this section in the list of core courses will satisfy this core requirement.
World Society and Issues (3 semester credit hours)
Any three hours listed under this section in the list of core courses will satisfy this core requirement.

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Common Body of Knowledge (CBK)

All students seeking a B.B.A. degree in the College of Business must complete the following Common Body of Knowledge (CBK) courses in addition to the Core Curriculum.

Course or Requirement Semester Credit Hours
ACC 2013 Principles of Accounting I 3
ACC 2033 Principles of Accounting II 3
BLW 3013 Business Law 3
COM 1053 Business and Professional Speech 3
ECO 2013 Introductory Macroeconomics 3
(satisfies Economics Core Curriculum requirement)
ECO 2023 Introductory Microeconomics 3
FIN 3014 Principles of Business Finance 4
GBA 2013 Social and Ethical Issues in Business 3
IS 1403 Business Information Systems Fluency 3
IS 3003 Principles of Information Systems for Management 3
MAT 1033 Algebra with Calculus for Business 3
(satisfies Mathematics Core Curriculum requirement)
(Actuarial Science majors must take MAT 1214 in lieu of MAT 1033)
MGT 3003 Business Communication and Professional Development 3
MGT 3013 Introduction to Organization Theory, Behavior, and Management 3
MGT 4893 Management Strategy (taken in semester of graduation) 3
MKT 3013 Principles of Marketing 3
MS 1023 Business Statistics with Computer Applications I 3
(Actuarial Science majors must take STA 3513 in lieu of MS 1023)
MS 3043 Business Statistics with Computer Applications II 3
(Actuarial Science majors must take STA 3523 in lieu of MS 3043)
MS 3053 Management Science and Operations Technology 3

 

In addition to the Core Curriculum requirements and requirements from the College of Business Common Body of Knowledge (CBK), all candidates for the degree must complete the following degree requirements.

Degree Requirements

  1. 21 required upper-division semester credit hours in the major:

    12 hours of required courses:

    MKT 3063 Personal Selling
    MKT 3083 Marketing Research
    MKT 4093 Consumer Behavior
    MKT 4893 Marketing Strategy

    9 additional semester hours of tourism courses chosen from the following:

    BLW 4153 Tourism Law
    MKT 3103 Tourism Marketing
    MKT 3123 Survey of the Tourism Industry
    MKT 4543 Tourism Destination Marketing
    MKT 4813 Special Topics in Tourism
    MKT 4923 Independent Study in Tourism (requires Program Director’s approval)
    MKT 4943 Internship in Tourism (requires Program Director’s approval)

  2. 3 semester credit hours of support work within the College of Business chosen from the following:

    ECO 3033 Economics of Managerial Decisions
    FIN 3033 Principles of Investment
    IS 3053 Database Management for Business
    MGT 3253 Interpersonal Communication
    MGT 3613 Managing Human Resources
    MGT 3803 Strategic Management of Nonprofit Organizations
    MS 4353 Service Operations Management

  3. 6 semester credit hours of supporting coursework outside the College of Business as follows:

    COM 2113 Public Speaking
    COM 3633 Professional Presentation

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