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2008–2010 Undergraduate Catalog

Bachelor of Business Administration Degree in Marketing with a Tourism Concentration

The minimum number of semester credit hours required for this degree is 120, at least 39 of which must be at the upper-division level.

All candidates seeking this degree must fulfill the Core Curriculum requirements, the Common Body of Knowledge (CBK) requirements, and the degree requirements, which are listed below.

Core Curriculum requirements: Students seeking the Bachelor of Business Administration degree in Marketing with a Tourism Concentration must fulfill University Core Curriculum requirements in the same manner as other students. The courses listed in the table below satisfy both degree requirements and Core Curriculum requirements; however, if these courses are taken to satisfy both requirements, then students will need to take additional courses in order to meet the minimum number of semester credit hours required for this degree. For a complete listing of courses that satisfy the Core Curriculum requirements see pages 5–9 of this catalog.

Core Curriculum Component Area	Courses that Satisfy Core Curriculum and Degree Requirements
Communications	English Rhetoric/Composition (6 semester credit hours) All students must take the following six hours to meet this core requirement: WRC 1013 Freshman Composition I WRC 1023 Freshman Composition II
Mathematics	Mathematics (3 semester credit hours) MAT 1033 Algebra with Calculus for Business
Natural Sciences	Science (6 semester credit hours) Three hours from Level One and three hours from Level Two under the appropriate sections in the list of core courses will satisfy this core requirement.
Humanities & Visual and Performing Arts	Literature (3 semester credit hours) Any three hours listed under this section in the list of core courses will satisfy this core requirement. The Arts (3 semester credit hours) Any three hours listed under this section in the list of core courses will satisfy this core requirement.
Social and Behavioral Sciences	United States History and Diversity (6 semester credit hours) Any six hours listed under this section in the list of core courses will satisfy this core requirement. Political Science (6 semester credit hours) POL 1013 Introduction to American Politics, plus three additional hours listed under this section in the list of core courses will satisfy this core requirement. Social and Behavioral Science (3 semester credit hours) Any three hours listed under this section in the list of core courses will satisfy this core requirement. Economics (3 semester credit hours) ECO 2013 Introductory Macroeconomics
World Society and Issues	(3 semester credit hours) Any three hours listed under this section in the list of core courses will satisfy this core requirement.

Common Body of Knowledge (CBK)

All students seeking a B.B.A. degree in the College of Business must complete the following Common Body of Knowledge (CBK) courses in addition to the Core Curriculum.

Course or Requirement		Semester Credit Hours
ACC 2013	Principles of Accounting I	3
ACC 2033	Principles of Accounting II	3
BLW 3013	Business Law	3
COM 1053	Business and Professional Speech	3
ECO 2013	Introductory Macroeconomics (satisfies Economics Core Curriculum requirement)	3
ECO 2023	Introductory Microeconomics	3
FIN 3014	Principles of Business Finance	4
GBA 2013	Social and Ethical Issues in Business	3
IS 1403	Business Information Systems Fluency	3
IS 3003	Principles of Information Systems for Management	3
MAT 1033	Algebra with Calculus for Business (satisfies Mathematics Core Curriculum requirement) (Actuarial Science majors must take MAT 1214 in lieu of MAT 1033)	3
MGT 3003	Business Communication and Professional Development	3
MGT 3013	Introduction to Organization Theory, Behavior, and Management	3
MGT 4893	Management Strategy (taken in semester of graduation)	3
MKT 3013	Principles of Marketing	3
MS 1023	Business Statistics with Computer Applications I (Actuarial Science majors must take STA 3513 in lieu of MS 1023)	3
MS 3043	Business Statistics with Computer Applications II (Actuarial Science majors must take STA 3523 in lieu of MS 3043)	3
MS 3053	Management Science and Operations Technology	3

In addition to the Core Curriculum requirements and requirements from the College of Business Common Body of Knowledge (CBK), all candidates for the degree must complete the following degree requirements.

Degree Requirements

1. 21 required upper-division semester credit hours in the major:
   
   

   12 hours of required courses:
   
   

   MKT 3063	Personal Selling
   MKT 3083	Marketing Research
   MKT 4093	Consumer Behavior
   MKT 4893	Marketing Capstone

   
   

   9 additional semester hours of tourism courses chosen from the following:
   
   

   BLW 4153	Tourism Law
   MKT 2123	Survey of the Tourism Industry
   MKT 3103	Tourism Marketing
   MKT 4543	Tourism Destination Marketing
   MKT 4813	Special Topics in Tourism
   MKT 4923	Independent Study in Tourism (requires Program Director’s approval
   MKT 4943	Internship in Tourism (requires Program Director’s approval)

   
   
2. 3 semester credit hours of support work within the College of Business chosen from the following:
   
   

   ECO 3033	Economics of Managerial Decisions
   FIN 3033	Principles of Investment
   IS 3053	Database Management for Business
   MGT 3253	Interpersonal Communication
   MGT 3613	Managing Human Resources
   MGT 3803	Strategic Management of Nonprofit Organizations
   MS 4353	Service Operations Management

   
   
3. 3 semester credit hours of supporting coursework outside the College of Business from the following:
   
   

   COM 2113	Public Speaking
   COM 3633	Professional Presentation

   
   
4. 2 additional semester credit hours of electives

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