2002-2004 Undergraduate Catalog Banner

1. Bachelor's Degree Regulations

2. College of Business
Accounting
Economics
Finance
Information Systems
Management
Management Science and Statistics
Marketing
3. College of Education and Human Development

4. College of Engineering

5. College of Liberal and Fine Arts

6. College of Public Policy

7. College of Sciences

8. Honors College

9. School of Architecture

Core Curriculum Courses

Preprofessional Courses of Study in Law, Medicine, or Business

Appendices

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Prospective Students

Students

Bachelor of Business Administration Degree in Marketing

The minimum number of semester credit hours required for this degree is 120.

All candidates seeking this degree must fulfill the Core Curriculum requirements, the Common Body of Knowledge (CBK) requirements, and the degree requirements, which are listed below. Top

Core Curriculum requirements:
Students seeking the Bachelor of Business Administration degree in Marketing must fulfill University Core Curriculum requirements in the same manner as other students. The courses listed in the table below satisfy both degree requirements and Core Curriculum requirements; however, if these courses are taken to satisfy both requirements, then students will need to take additional courses in order to meet the minimum number of semester credit hours required for this degree. For a complete listing of courses that satisfy the Core Curriculum requirements see pages 9-13 of this catalog. Top

Common Body of Knowledge (CBK)

All students seeking a B.B.A. degree in the College of Business must complete the following Common Body of Knowledge (CBK) courses in addition to the Core Curriculum.

In addition to the Core Curriculum requirements and requirements from the College of Business Common Body of Knowledge (CBK), all candidates for the degree must complete the following degree requirements. Top

Degree Requirements

A. 21 required upper-division semester credit hours in the major:

MKT 3083 Marketing Research
MKT 4073 International Marketing
MKT 4093 Consumer Behavior
MKT 4893 Marketing Strategy

9 additional hours of marketing electives. Students may choose the following as one of the additional 9 hours of marketing electives:

MKT 3103 Tourism Marketing

B. 3 semester credit hours of support work within the College of Business chosen from the following courses:

ECO 3033 Economics of Managerial Decisions
ECO 3053 Aggregate Economic Analysis
IS 3053 Database Management for Business
IS 4153 Electronic Commerce
FIN 3033 Principles of Investment
FIN 3313 Money and Banking
MS 4343 Production/Operations Management
MS 4353 Service Operations Management

C. 9 semester credit hours outside the College of Business Top

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