UG/Chapter_2_BBA

Bachelor of Business Administration Degree in Marketing with a Tourism Concentration

The minimum number of semester credit hours required for this degree is 120.
All candidates seeking this degree must fulfill the Core Curriculum requirements, the Common Body of Knowledge requirements, and the degree requirements, which are listed below. Top

Core Curriculum requirements: Students seeking the Bachelor of Business Administration degree in Marketing with a Tourism Concentration must fulfill University Core Curriculum requirements in the same manner as other students. The courses listed in the table below satisfy both degree requirements and Core Curriculum requirements; however, if these courses are taken to satisfy both requirements, then students will need to take additional courses in order to meet the minimum number of semester credit hours required for this degree. For a complete listing of courses that satisfy the Core Curriculum requirements see pages 9-13 of this catalog. Top

Common Body of Knowledge (CBK)

All students seeking a B.B.A. degree in the College of Business must complete the following Common Body of Knowledge (CBK) courses in addition to the Core Curriculum.

In addition to the Core Curriculum requirements and requirements from the College of Business Common Body of Knowledge (CBK), all candidates for the degree must complete the following degree requirements. Top

Degree Requirements

A. 21 required upper-division semester credit hours in the major:

12 hours of required courses:

MKT 3083 Marketing Research
MKT 3113 Retailing
MKT 4093 Consumer Behavior
MKT 4893 Marketing Strategy

9 additional semester hours of tourism courses chosen from the following:

BLW 4153 Tourism Law
MKT 3103 Tourism Marketing
MKT 3123 Survey of the Tourism Industry
MKT 4543 Tourism Destination Marketing
MKT 4813 Special Topics in Tourism
MKT 4923 Independent Study in Tourism (requires Program Director's approval)
MKT 4943 Internship in Tourism (requires Program Director's approval)

B. 3 semester credit hours of support work within the College of Business chosen from the following:

ECO 3033 Economics of Managerial Decisions
FIN 3033 Principles of Investment
IS 3053 Database Management for Business
MGT 3253 Interpersonal Communication
MGT 3613 Personnel Administration
MGT 3803 Strategic Management of Nonprofit Organizations
MS 4353 Service Operations Management

C. 9 semester credit hours outside the College of Business chosen from the following:

ANT 2053 Introduction to Cultural Anthropology*
COM 2113 Public Speaking
COM 3523 Public Relations
COM 3633 Professional Presentation

*ANT 2053 will satisfy Domain IV of the Core Curriculum and a nonbusiness elective must be taken to complete the total plan hours. Top