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1. Bachelor's Degree Regulations

2. College of Business

3. College of Education and Human Development

4. College of Engineering

5. College of Liberal and Fine Arts

Anthropology
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6. College of Public Policy

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Core Curriculum Courses

Preprofessional Courses of Study in Law, Medicine, or Business

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Music Marketing Emphasis


All candidates for this emphasis must fulfill the Core Curriculum requirements (42 hours), the Music Degree Requirements (36 hours), as well as the course requirements necessary for this emphasis (52 hours).

A. 16 semester credit hours of music performance courses are required from the following, some of which may be repeated for credit. Students must satisfy either the Keyboard Principal Instrument requirements or the Non-Keyboard Principal Instrument requirements.

1. Principal Instrument

MUS 1512 Music Performance-Private Instruction (1 semester)
MUS 1542 Music Performance-Private Instruction I (1 semester)
MUS 2542 Music Performance-Private Instruction II (2 semesters)
MUS 3532 Music Performance-Private Instruction III (2 semesters)

2. Secondary Instrument(s)

Non-Keyboard Principal Instrument:

MUS 1532 Functional Piano for Non-Keyboard Principals

Keyboard Principal Instrument:

MUS 1552 Functional Piano for Keyboard Principals

2 semester credit hours from the following:

MUS 1511 Music Performance-Secondary Instrument
MUS 1512 Music Performance-Private Instruction
MUS 1521 Class Piano1
MUS 1531 Class Voice

B. 6 additional required semester credit hours:

MUS 3613 Music in Contemporary Life
MUS 4803 Seminar in Music Marketing

C. 24 semester credit hours of required support work:

ACC 2003 Foundations of Accounting2
BLW 3013 Business Law
ECO 2013 Introductory Macroeconomics3
MGT 3013 Introduction to Organization Theory, Behavior, and Management
MKT 3013 Principles of Marketing
MKT 3063 Persuasive Communication in Marketing
MKT 4013 Marketing Management
MUS 4933 Music Marketing Internship

D. 6 additional semester credit hours of music or music marketing selected from the following:

MUS 3123 Introduction to Synthesizers and Music
MUS 3153 Introduction to Audio Technology
MUS 4953 Special Studies in Music (Music Marketing topic)
MKT 3043 Advertising
MKT 3113 Retailing

E. Students electing the Music Marketing emphasis must interview with the Music Marketing Committee for approval to pursue the emphasis at the upper-division level.

1.Students selecting keyboard as their principal instrument may not use MUS 1521 to fulfill the secondary instrument requirement.

2.May be fulfilled by successful completion of either ACC 2003 or 2013.

3.Must be fulfilled by successful completion of either ECO 2003, 2013, or 2023. Students selecting the Music Marketing Emphasis are required to complete 6 semester credit hours of ECO coursework. The 3 semester credit hours economics requirement is in addition to the Core Curriculum requiremen and cannont be fulfilled with the same course.

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