BBA in Marketing > UTSA > University of Texas at San Antonio

Bachelor of Business Administration Degree in Marketing

The minimum number of semester credit hours required for this degree is 120.

All candidates seeking this degree must fulfill the Core Curriculum requirements, the Common Body of Knowledge (CBK) requirements, and the degree requirements, which are listed below.

Core Curriculum requirements: Students seeking the Bachelor of Business Administration degree in Marketing must fulfill University Core Curriculum requirements in the same manner as other students. The courses listed in the table below satisfy both degree requirements and Core Curriculum requirements; however, if these courses are taken to satisfy both requirements, then students will need to take additional courses in order to meet the minimum number of semester credit hours required for this degree. For a complete listing of courses that satisfy the Core Curriculum requirements in this catalog.

Core Curriculum Requirements	Courses that Satisfy Core Curriculum and Degree Requirements
Rhetoric (6 semester credit hours)	All students must take the following six hours to meet this core requirement: WRC 1013 Freshman Composition I WRC 1023 Freshman Composition II
Domain I: Mathematics and Science	*Mathematics* (3 semester credit hours) MTC 1033 Algebra with Calculus for Business *Science* (6 semester credit hours) Three hours from Level One and three hours from Level Two under the appropriate sections in the list of core courses will satisfy this core requirement.
Domain II: Society and Culture	*United States History and Diversity* (6 semester credit hours) Any six hours listed under this section in the list of core courses will satisfy this core requirement. *Political Studies* (6 semester credit hours) POL 1013 plus additional 3 hours listed under this section in the list of core courses will satisfy this core requirement. *Social and Behavioral Sciences* (3 semester credit hours) Any three hours listed under this section in the list of core courses will satisfy this core requirement. *Economics* (3 semester credit hours) ECO 2013 Introductory Macroeconomics
Domain III: Literature and the Arts	*Literature* (3 semester credit hours) Any three hours listed under this section in the list of core courses will satisfy this core requirement. *The Arts* (3 semester credit hours) Any three hours listed under this section in the list of core courses will satisfy this core requirement.
Domain IV: World Society and Issues	(3 semester credit hours) Any three hours listed under this section in the list of core courses will satisfy this core requirement.

Common Body of Knowledge (CBK)

All students seeking a B.B.A. degree in the College of Business must complete the following Common Body of Knowledge (CBK) courses in addition to the Core Curriculum.

In addition to the Core Curriculum requirements and requirements from the College of Business Common Body of Knowledge (CBK), all candidates for the degree must complete the following degree requirements. (TOP)

Degree Requirements

A. 21 required upper-division semester credit hours in the major:

MKT 3083 Marketing Research
MKT 4073 International Marketing
MKT 4093 Consumer Behavior
MKT 4893 Marketing Strategy

9 additional hours of marketing electives. Students may choose the following as one of the additional 9 hours of marketing electives:

MKT 3103 Tourism Marketing

B. 3 semester credit hours of support work within the College of Business chosen from the following courses:

ECO 3033 Economics of Managerial Decisions
ECO 3053 Aggregate Economic Analysis
FIN 3033 Principles of Investment
FIN 3313 Money and Banking
IS 3053 Database Management for Business
IS 4153 Electronic Commerce
MS 4343 Production/Operations Management
MS 4353 Service Operations Management