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Bachelor of Business Administration Degree in Marketing with a Tourism Concentration

The minimum number of semester credit hours required for this degree is 120.

All candidates seeking this degree must fulfill the Core Curriculum requirements, the Common Body of Knowledge requirements, and the degree requirements, which are listed below.

Core Curriculum requirements: Students seeking the Bachelor of Business Administration degree in Marketing with a Tourism Concentration must fulfill University Core Curriculum requirements in the same manner as other students. The courses listed in the table below satisfy both degree requirements and Core Curriculum requirements; however, if these courses are taken to satisfy both requirements, then students will need to take additional courses in order to meet the minimum number of semester credit hours required for this degree. For a complete listing of courses that satisfy the Core Curriculum requirements in this catalog.

Core Curriculum Requirements

Courses that Satisfy Core Curriculum and Degree Requirements

Rhetoric (6 semester credit hours)

 All students must take the following six hours to meet this core requirement:
WRC 1013 Freshman Composition I
WRC 1023 Freshman Composition II

Domain I: Mathematics and Science

Mathematics (3 semester credit hours)
MTC 1033 Algebra with Calculus for Business
Science (6 semester credit hours)
Three hours from Level One and three hours from Level Two under the appropriate sections in the list of core courses will satisfy this core requirement.

Domain II: Society and Culture

United States History and Diversity (6 semester credit hours)
Any six hours listed under this section in the list of core courses will satisfy this core requirement.
Political Studies (6 semester credit hours)
POL 1013 plus additional 3 hours listed under this section in the list of core courses will satisfy this core requirement.
Social and Behavioral Sciences (3 semester credit hours)
Any three hours listed under this section in the list of core courses will satisfy this core requirement.
Economics (3 semester credit hours)
ECO 2013 Introductory Macroeconomics
Domain III: Literature and the Arts

Literature (3 semester credit hours)
Any three hours listed under this section in the list of core courses will satisfy this core requirement.
The Arts (3 semester credit hours)
Any three hours listed under this section in the list of core courses will satisfy this core requirement.

Domain IV: World Society and Issues

(3 semester credit hours)
Any three hours listed under this section in the list of core courses will satisfy this core requirement.

Common Body of Knowledge (CBK)

All students seeking a B.B.A. degree in the College of Business must complete the following Common Body of Knowledge (CBK) courses in addition to the Core Curriculum.

In addition to the Core Curriculum requirements and requirements from the College of Business Common Body of Knowledge (CBK), all candidates for the degree must complete the following degree requirements. (TOP)

Degree Requirements

A. 21 required upper-division semester credit hours in the major:

12 hours of required courses:

MKT 3063 Personal Selling
MKT 3083 Marketing Research
MKT 4093 Consumer Behavior
MKT 4893 Marketing Strategy

9 additional semester hours of tourism courses chosen from the following:

BLW 4153 Tourism Law
MKT 3103 Tourism Marketing
MKT 3123 Survey of the Tourism Industry
MKT 4543 Tourism Destination Marketing
MKT 4813 Special Topics in Tourism
MKT 4923 Independent Study in Tourism (requires Program Director's approval)
MKT 4943 Internship in Tourism (requires Program Director's approval)

B. 3 semester credit hours of support work within the College of Business chosen from the following:

ECO 3033 Economics of Managerial Decisions
FIN 3033 Principles of Investment
IS 3053 Database Management for Business
MGT 3253 Interpersonal Communication
MGT 3613 Managing Human Resources
MGT 3803 Strategic Management of Nonprofit Organizations
MS 4353 Service Operations Management

C. 9 semester credit hours outside the College of Business chosen from the following:

ANT 2053 Introduction to Cultural Anthropology*
COM 2113 Public Speaking
COM 3523 Public Relations
COM 3633 Professional Presentation

*If ANT 2053 has been taken to fulfill Domain IV of the Core Curriculum, then another nonbusiness elective must be selected from those listed or with the approval of the Director of the Tourism Program to complete the total plan hours.

(TOP)

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