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Minor in Marketing

The Minor in Marketing is available only to students pursuing a B.B.A. degree. All students pursuing the Minor in Marketing

must complete 18 semester credit hours.

A. 6 semester credit hours of required courses:

MKT 3013 Principles of Marketing
MKT 4013 Marketing Management

B. 12 semester credit hours from the following courses:

MKT 3043 Advertising
MKT 3083 Marketing Research
MKT 3113 Retailing
MKT 4073 International Marketing
MKT 4093 Consumer Behavior
MKT 4953 Special Studies in Marketing

To declare a Minor in Marketing, obtain advice, and seek approval of substitutions for course requirements, students must consult the College of Business Undergraduate Advising Center.

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