MARKETING (MKT) COURSE DESCRIPTIONS
2123 Survey of the Tourism Industry
(3-0) 3 hours credit.
Historical development and organizational structure of the tourism industry. Emphasis is placed on the inter-relationship between tourist, resident, business, and government. (Formerly MKT 3123 and TM 3113. Credit cannot be earned for both MKT 2123 and MKT 3123 or TM 3113.)
3013 Principles of Marketing
(3-0) 3 hours credit.
Introduction to basic principles of marketing. An examination of market analysis methods and their use to develop the organization’s product mix and the integration of the communication, distribution, and pricing strategies to achieve goals.
3043 Advertising
(3-0) 3 hours credit. Prerequisite: MKT 3013.
The course stresses planning advertising strategy, developing messages, selecting media, and testing effectiveness. Also explores the theory, history, social and economic aspects, and problems of ethics and truth in advertising.
3063 Personal Selling
(3-0) 3 hours credit. Prerequisite: MKT 3013.
Focuses on professional salesmanship. Fundamentals of persuasive interpersonal communication and buyer motivation are stressed as the foundation to effective selling. (Formerly MKT 3163. Credit cannot be earned for both MKT 3063 and MKT 3163.)
3083 Marketing Research
(3-0) 3 hours credit. Prerequisites: MKT 3013 and MS 1013 or the equivalent.
Explores the techniques of marketing research as the means to discover opportunities for investing the firm’s resources in its product offerings, including research design, sampling, data collection and analysis, and presentation of findings for marketing action. (Formerly MKT 4083. Credit cannot be earned for both MKT 3083 and MKT 4083.)
3103 Tourism Marketing
(3-0) 3 hours credit.
The course provides the opportunity for students to understand and implement components essential for a successful marketing program in a tourism strategic business unit. Basic knowledge of research tools, market segmentation, strategic planning, advertising, sales, promotions, pricing, and distribution will be explored. (Formerly MKT 3733 and TM 3103. Credit cannot be earned for both MKT 3103 and MKT 3733 or TM 3103.)
3113 Retailing
(3-0) 3 hours credit. Prerequisite: MKT 3013.
Examination of retailing as a specialized economic and social institution within the distribution process. Emphasis is on strategy and resource management for the retail firm; critical variables, forces, and processes are examined from a managerial perspective.
4013 Strategic Marketing Analysis
(3-0) 3 hours credit. Prerequisites: MGT 3003 and MKT 3013.
An examination of consumer and industrial marketing strategies and processes effective in serving stakeholder wants and desires. Focus is on the strategic analysis of customers, competitors, suppliers and intermediaries. Demand conditions among prospective customers in growth, mature, and declining markets are examined, and appropriate strategies are explored. Credit cannot be applied to a major in Marketing. (Formerly titled Marketing Management.)
4043 Advertising Management
(3-0) 3 hours credit. Prerequisites: MGT 3003, MKT 3013, and MKT 3043.
Emphasizes the management of advertising and the key decision variables supporting the advertising strategy process. Examines the nature and scope of advertising campaigns, including case histories.
4073 International Marketing
(3-0) 3 hours credit. Prerequisites: MGT 3003 and MKT 3013.
An overview of concepts, processes, and strategies necessary to offer goods and services successfully in the global marketplace. Focus is on analyzing and assessing political, economic, technological, cultural, and competitive climates in global markets; defining the nature of important needs within the consumer and/or business segments of the country; the selection of countries or regions for market expansion strategies; the selection of target customers; and the design of strategies to facilitate market entry and subsequent expansion.
4083 Topics in Marketing
(3-0) 3 hours credit. Prerequisites: MGT 3003 and MKT 3013.
A course focused on marketing topics such as product management, pricing strategies, promotion, distribution management, or services marketing. May be repeated for credit when topics vary, but not more than 6 semester credit hours will apply to a bachelor’s degree.
4093 Consumer Behavior
(3-0) 3 hours credit. Prerequisites: MGT 3003 and MKT 3013.
Focus on the customer as a primary consideration in strategic marketing decisions. Analysis of personal and environmental variables in the customer’s world as the basis for market segmentation and subsequent formulation of the marketing mix.
4123 Internet Marketing
(3-0) 3 hours credit. Prerequisites: MGT 3003 and MKT 3013.
An overview of the marketing concepts, practices, and processes involved in offering and promoting goods and services effectively over the Internet. Emphasis on adapting offline principles to the online environment and integrating the Internet into the traditional marketing mix.
4133 Import/Export Marketing
(3-0) 3 hours credit. Prerequisites: MGT 3003 and MKT 3013.
Introduction to basic principles of international importing and exporting strategy from a marketing perspective.
4543 Tourism Destination Marketing
(3-0) 3 hours credit.
Emphasizes a strategic approach to marketing for tourism destinations: communities, regions, attractions, and resorts. Focus is on the optimal planning, development, and positioning in the context of the overall marketing plan. Includes consideration of environmental and resource requirements, as well as tourism’s social and cultural ramifications. (Formerly TM 4543. Credit cannot be earned for both MKT 4543 and TM 4543.)
4813 Special Topics in Tourism
(3-0) 3 hours credit.
Analysis and discussion of events, issues, and trends affecting management and marketing for tourism businesses. May be repeated for credit when topics vary. (Formerly TM 4813.)
4893 Marketing Capstone
(3-0) 3 hours credit. Prerequisites: MGT 3003, MKT 3013, senior standing, and 15 additional semester credit hours in marketing. Approval is obtained in the College of Business Undergraduate Advising Center.
The course focuses on integrating marketing functions, processes, and concepts into coherent and effective marketing decision making. (Formerly titled Marketing Strategy.)
4911-3 Independent Study
1 to 3 hours credit. Prerequisites: MGT 3003, MKT 3013, 9 additional semester credit hours in marketing, senior standing, and permission in writing from the instructor, the Department Chair, and the Dean of the College of Business. See the College of Business Undergraduate Advising Center for required forms.
Independent reading, research, discussion, and/or writing under the direction of a faculty member. May be repeated for credit, but not more than 6 semester credit hours of independent study, regardless of discipline, will apply to a bachelor’s degree.
4921-3 Independent Study in Tourism
1 to 3 hours credit. Prerequisites: Student must have a 3.0 grade point average and permission in writing from the Tourism instructor, the Director of the Tourism Management Program, the Department Chair, and the Dean of the College of Business. See the College of Business Undergraduate Advising Center for required forms.
The course may require independent research, reading, planning, discussion, and/or writing under the direction of a sponsoring tourism faculty instructor. May be repeated for credit, but not more than 6 semester credit hours of independent study, regardless of discipline, will apply to a Bachelor of Business Administration degree. (Formerly
TM 4913.)
4933 Internship in Marketing
3 hours credit. Prerequisites: MGT 3003, MKT 3013, 2.5 grade point average, 9 additional semester credit hours in marketing, and permission in writing from the instructor, the Department Chair, and the Dean of the College of Business. See the College of Business Undergraduate Advising Center for required forms and additional requirements.
The opportunity to gain knowledge through the experiential activities of organizational life. Joint cooperation with business, government, and health science institutions in structuring and monitoring work experience aimed at supplementing the learning process. Opportunities are developed in consultation with the faculty advisor and Department Chair and require approval of both. Internship may be repeated once (for a total of 6 semester credit hours) provided the internships are with different organizations, but only 3 hours may count toward the 21 hours of marketing required for the major.
4943 Internship in Tourism
3 hours credit. Prerequisites: MGT 3003, student must currently have an overall 2.5 grade point average, and permission in writing from the sponsoring Tourism instructor, the Director of the Tourism Management Program, the Department Chair, and the Dean of the College of Business. See the College of Business Undergraduate Advising Center for additional requirements and required forms.
The course is designed for students seeking supervised full- or part-time work experience in the tourism industry. May be repeated for credit, but not more than 6 semester credit hours of total Internship in Tourism will apply to a Bachelor in Business Administration degree. (Formerly TM 4933.)
4951-3 Special Studies in Marketing
(1-0, 2-0, 3-0) 1 to 3 hours credit. Prerequisites: MGT 3003 and MKT 3013.
An organized course offering the opportunity for specialized study not normally available as part of the regular course offerings. Could include topics such as marketing channels of distribution, sales management, industrial marketing, current developments in marketing theory, and analysis of ethical, social, and public policy aspects of marketing. May be repeated for credit when topics vary, but not more than 6 semester credit hours will apply to a bachelor’s degree.
4993 Honors Thesis
3 hours credit. Prerequisite: MGT 3003. Enrollment limited to students applying for Honors in Marketing (see
page 118).
Supervised research and preparation of an honors thesis. May be repeated once for credit with advisor’s approval.