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Department of Marketing

The Department of Marketing offers a Bachelor of Business Administration (B.B.A.) degree in Marketing and a Minor in Marketing. In addition, the Department offers a B.B.A. degree in Sport, Event and Tourism Management.

The marketing degree provides students with the theory and methods used by businesses to develop strategies for designing, pricing, distributing, and promoting the firm’s offerings. Courses present practical treatment of such topics as marketing strategy, customer demand analysis, market segmentation, promotion management, consumer behavior and decision making, and international marketing. Graduates can choose from a wide range of careers including marketing management, advertising, personal selling, retailing, international marketing, and marketing research.

The Minor in Marketing is available only to students pursuing a B.B.A. degree.

The sport, event, and tourism management degree provides the opportunity for a comprehensive business education that can allow students to enter into careers in sport management and marketing, event management, travel and tourism, and destination marketing.

Department Honors

The Department of Marketing offers the opportunity for certain of its outstanding students to achieve the designation of Honors in Marketing and provides the opportunity for advanced study under close faculty supervision.

Selection for honors designation is based on the student’s academic performance and recommendation by the Department Undergraduate Program Committee (UPC) in consultation with the Marketing faculty. To be eligible for the designation, students must have a minimum overall grade point average of 3.0 at UTSA and a minimum grade point average of 3.5 in their major at UTSA. To enroll in honors thesis courses and to graduate with the honors designation, these minimum grade point averages must be maintained. Students applying for Honors in Marketing are expected to enroll in the appropriate honors thesis course during their final two semesters. The completed thesis must be approved by a supervising faculty sponsor in Marketing and the UPC. Students interested in this program should contact the UPC through the Department of Marketing office for additional information. Department Honors can be attained independent of, or in addition to, University Honors.

Degrees and Minors



Course Descriptions