The Minor in Marketing is available only to students pursuing a B.B.A. degree. All students pursuing the Minor in Marketing must complete 18 semester credit hours.
- 3 semester credit hours of required coursework:
MKT 3013 Principles of Marketing
- 15 semester credit hours selected from the following courses:
MKT 3043 Advertising
MKT 3063 Personal Selling
MKT 3083 Marketing Research
MKT 3113 Retailing
MKT 4063 Multicultural Marketing
MKT 4073 International Marketing
MKT 4093 Consumer Behavior
MKT 4143 Sports Marketing
MKT 4233 Integrated Marketing Communications
MKT 4953 Special Studies in Marketing
To declare a Minor in Marketing, obtain advice, and seek approval of substitutions for course requirements, students must consult the College of Business Undergraduate Advising Center.