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Minor in Marketing

The Minor in Marketing is available only to students pursuing a B.B.A. degree. All students pursuing the Minor in Marketing must complete 18 semester credit hours.

  1. 3 semester credit hours of required coursework:

    MKT  3013  Principles of Marketing

  2. 15 semester credit hours selected from the following courses:

    MKT  3043  Advertising
    MKT  3063  Personal Selling
    MKT  3083  Marketing Research
    MKT  3113  Retailing
    MKT  4063  Multicultural Marketing
    MKT  4073  International Marketing
    MKT  4093  Consumer Behavior
    MKT  4143  Sports Marketing
    MKT  4233  Integrated Marketing Communications
    MKT  4953  Special Studies in Marketing

To declare a Minor in Marketing, obtain advice, and seek approval of substitutions for course requirements, students must consult the College of Business Undergraduate Advising Center.