How We Can Help You
What we do
The Office of University Communications is staffed by professionals with extensive experience dealing with the media on a daily basis. The office works with local, regional, national and international print, broadcast and electronic media outlets.
The staff issues news releases, organizes press conferences and handles the university’s media relations related to major announcements. We also can assist you as you prepare department or organizational announcements for media distribution.
Additionally, we maintain a Faculty Experts Guide, which can be used to connect media with faculty who have expertise on timely topics. If your department has an expert you would like to be listed, let us know. Call 210-458-4550 for assistance.
Publicize an event or make a campus announcement
University Communications can help you publicize events and make announcements via internal publications including UTSA Today and UTSA News, a faculty-staff enewsletter. We will work with you to plan the right publicity for your event or announcement.
Manage the media at your event
Media coverage of your event requires special expertise. High-profile visitors may have security concerns and reporters may have particular equipment or seating needs. University Communications partners with the Office of the President and other administrative offices to ensure that these issues are addressed in the early planning stages. For more information, contact University Communications at 210-458-4550.
What is newsworthy
A story or event may be very important to its sponsors, but whether it will receive coverage depends on many factors. This includes the nature and significance of the news or events, the timing and also what other news is happening that day.
Every news outlet, whether external media or internal publication, makes decisions every day about coverage of events. In many cases, University Communications can advise you whether you should expect coverage. We also can determine the appropriate outlets for coverage of your event.
Generally, a story must have some unusual aspect to warrant wide attention. For example, this could be a scientific breakthrough, an exceptionally large donation, appointment of a well-known scholar, or a timely event or development. Keep in mind that media coverage can never be guaranteed.
Submit a story
Do you have a story idea or need writing assistance? Read about how to Submit a Story (LINK).
Arranging advertising, Web and other design, photography, email and direct mail, and video production
For assistance, contact the Office of University Marketing at 210-458-6673.