As we look ahead to the next 50 years of the Institute of Texan Cultures (ITC), the ITC Centennial 2068 initiative supported UT San Antonio’s efforts to reimagine how the museum can more fully engage our communities and share Texan culture with the world.
Through the initiative, UTSA identified next steps toward realizing this vision. In 2026, the ITC museum will move to a new temporary location in Frost Tower and the university will move forward with plans for a new state-of-the-art museum that showcases Texan cultures to a broader audience through engaging, community-oriented programming.
The ITC Centennial initiative began in 2021. The university engaged in a long-term planning effort supported through a community engagement process, numerous due diligence efforts, and broad private market feedback to make data-informed decisions around the future of the ITC as a world-renowned museum. The first phase — the Community Stakeholder Visioning Process — was a robust community engagement initiative to envision the future of the ITC. Guided by the work of three task forces, community input, and expert resources, a steering committee ultimately developed a final report that presented three conceptual scenarios for the future of the ITC.
During the next phase — the Evaluative Process — the three scenarios were carefully explored, serving as a launching point for further discovery and exploration. The university engaged professional subject matter experts as part of a thorough evaluation of the existing facilities, exploring the possible implementation of each scenario with potential community partners and experts with specific knowledge related to museums, architecture and real estate development.
For more information on the ITC Centennial initiative, please email us.
