MarCom Studio
Brand Resources & Guidelines
Brand Guidelines
UT San Antonio’s brand guidelines outline strategy, architecture, logos, colors, typography, graphics and applications—providing clear standards and approval processes to ensure consistent, impactful brand use across print, digital, signage and merchandise.
Quick Start Guide for Web Managers
Outlines recommended website updates for UT San Antonio website post-merger. Provides direction on naming, branding, governance and migration timelines to ensure consistency across utsa.edu and uthscsa.edu sites.
Swag Guidelines
Standards for creating and ordering branded merchandise—ensuring logos, colors, and designs are used correctly across all items.
Social Media Guidelines
Offers do’s, don’ts, and FAQs for managing UT San Antonio social media accounts post-merger. Covers branding, content planning, tone, accessibility and engagement best practices.
Editorial Guidelines
All publications originating from UT San Antonio should follow the same guidelines for consistency and readability. This guide provides information about names and places specific to writing about UT San Antonio.
Short Description
Includes short and long “boilerplate” descriptions of UT San Antonio that highlight the university’s stature, mission and impact — ready for use in web, print and digital communications.
Brand Toolkit
Brand Toolkit Home
Logos
Email Signatures
Email Banners
Business Cards and Stationery
Digital Letterhead
Presentation Templates
Name Tags
Virtual Backgrounds
Social Media Avatars
Marketing Resource Library
Brand Transition Resources
Brand Transition Guide
Guidance on when and how to update materials from legacy logos to the current university brand
Brand Help and FAQs
Request help from the brand team and review FAQs for most common questions
Brand Asset Inventory Checklist
Helpful brand asset inventory checklist to assist your transition process
