Advertising
Because higher education is a very competitive landscape, it is important to develop a solid advertising strategy to gain value from the dollars you spend.
University Marketing develops and executes advertising campaigns intended to elevate and strengthen UT San Antonio’s brand awareness among a variety of audiences. Enrollment Marketing, Communications, and Systems oversees the development and execution of digital marketing campaigns to attract prospective students to UT San Antonio's academic campus programs.
Both offices work closely with UT San Antonio units that frequently utilize paid advertising (including academic colleges and programs, athletics and others) to ensure a coordinated approach that leverages the university’s existing advertising contracts and ensures brand consistency.
Depending on your marketing goals and primary audience, professionals in the University Marketing and/or Enrollment Marketing offices can collaborate with you to create brand compliant advertising designs, as well as consult on media planning, media buying and negotiation, media placement and trafficking of print, broadcast, digital and out-of-home advertising campaigns.
Contacts
Brett Calvert
Senior Executive Director, University Marketing
210.458.6160
brett.calvert@utsa.edu
Kristina “Tina” Garza
Assistant Vice Provost for Enrollment Marketing, Communications & Systems
210.458.7542
kristina.garza@utsa.edu