MarCom Studio



Because higher education is a competitive landscape, it is important to develop a solid advertising strategy to gain value from the dollars you spend.

University Marketing develops and executes UTSA’s ongoing brand awareness advertising campaigns. Enrollment Marketing, Communications, and Systems oversees the development and execution of digital marketing campaigns to attract prospective students to UTSA.

Both of these offices work closely with UTSA units that frequently utilize paid advertising to ensure a coordinated approach that leverages the university’s existing advertising contracts and ensures brand consistency, such as Online programs, UTSA’s academic colleges, and administrative units.

Depending on your marketing goals and primary audience, staff in the University Marketing and/or Enrollment Marketing offices can collaborate with you to create brand compliant advertising designs, as well as consult on media planning, media buying and negotiation, media placement and trafficking of print, broadcast, digital and out-of-home advertising campaigns.


Brett Calvert
Senior Executive Director, University Marketing

Kristina “Tina” Garza
Assistant Vice Provost for Enrollment Marketing, Communications & Systems