MarCom Studio


Trademark & Licensing

Licensing policies are vitally important in protecting, promoting and profiting from the UTSA brand.

Any product bearing a UTSA logo or wordmark must be produced by vendors/licensees who are under contract with the university’s licensing agent, CLC (formally Learfield Licensing Partners).

A large number of licensees work with UTSA to offer products for campus units and retailers. On CLC’s Licensee Search page, search “Texas at San Antonio, The University of” for the current list of UTSA licensees.

Using UTSA’s licensees save you time, effort and money because of their expertise in managing licensing projects. Often, licensees will handle approvals and other details. Additionally, they will:

  • Pay for the right to produce UTSA merchandise
  • Carry appropriate liability insurance naming UTSA an additional insured
  • Remain familiar with university policies concerning appropriate use of trademarks
  • Usually create designs upon request
  • Contact the UT System Office of Brand, Trademarks and Licensing with questions concerning a product or marks
  • Obtain design approval from University Marketing, if necessary

Printed materials such as brochures, pamphlets, stationery, notecards and banners do not require licensing but do require the approval of University Communications and Marketing. Additionally, if printed materials (such as a t-shirt or mug) will be sold, the product must comply with UT System licensing policies and the retailer/selling entity must be licensed through CLC.

To learn more about royalty bearing products or submit an application to become a UTSA licensee, contact the UT System Office of Brand, Trademarks and Licensing at 512.475.7923 or visit


Brett Calvert
Senior Executive Director, University Marketing