MarCom Studio
Brand Transition and Migration
The university brand is being implemented in phases to allow time to transition materials in a practical and coordinated way. Brand migration is a shared responsibility and active participation by all UT San Antonio staff and faculty ensures a strong, recognizable university brand that strengthens trust and recognition across all audiences. This page provides guidance on when and how to update materials from legacy logos to the current university brand.
Timeline
As we fully migrate to the new university brand, sub-brand logos are being produced in a phased approach. Until a new logo is approved for your area, please continue to use the primary university logo.
- Logo packages for colleges and schools delivered
- Logo packages for enterprise research institutes delivered
- Additional units added to colleges, schools, institutes and centers
What to do after you receive your new logos
We have created a new logo transition plan for you after you receive your new logos. This phased approach follows an 18-month transition timeline.
Phase 1: Immediate (Month 0–3)
Begin using the new, approved logo on all newly created materials, discontinue producing any new assets with the legacy logo, and take stock of all existing materials that include legacy logos and marks.
Actions
- Download new logo suite
- Begin to update digital-first materials
- Identify high-visibility assets using legacy logos
Phase 2: Active Transition (Months 3–12)
Prioritize digital updates first. As materials come up for routine updates or reprints, replace any legacy logos, and give priority to public-facing or high-traffic assets across both print and digital environments.
Actions
- Update websites and templates
- Refresh marketing and recruitment materials
- Replace campaign and advertising assets
- Replace branded merchandise/swag
- Begin updating signage and physical items
Phase 3: Completion and Retirement (Months 12–18)
Retire all legacy logos from active use, complete any remaining updates involving physical or long-lead materials, and ensure that vendors and external partners are using only the current, approved logos moving forward.
Actions
- Remove legacy logo files from shared drives
- Update remaining signage, printed collateral and merchandise
- Confirm vendor compliance
Legacy Logo Guidance
Once users receive their approved sub-brand logo suite, legacy logos may not be used for any new materials, including marketing or promotional items, digital assets, or any new campaigns or advertising efforts. Legacy logos may continue to appear on existing materials during the transition period:
- Existing printed inventory is being depleted - Printed and physical assets should transition thoughtfully and efficiently, with items replaced during their natural reprint or refresh cycles, avoiding the disposal of usable inventory unless specifically directed.
- Long-lead physical assets are scheduled for replacement - Largescale replacements—such as signage, vehicles, and apparel—should be coordinated closely with central teams to ensure accuracy, consistency and responsible timing.
- Temporary exceptions have been approved
Avoid These Logo Misuses
- Using old logos because they are “still on file”
- Stretching, recoloring, or modifying logos
- Mixing old and new logos in the same asset
- Creating office-specific logo variations
- Asking vendors to “rebuild” logos
