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Home   Resources   Style Guides   Writing Guides   How to Speak UTSA

How to Speak UTSA

The following sections address messaging best practices across UTSA. You will find resources that will help you identify your audience, align your content with established core messages and key points, and succinctly deliver impactful content true to UTSA’s established brand.   

Although you should take care to tailor your content to  a) your audience b) the medium you’re working in and c) your primary objectives, weave in approved and relevant material from the sections below to ensure you’re delivering content that is consistent with UTSA best practices.  

UTSA Voice & Tone

Voice and tone must be developed with an understanding of your primary audience—internal or external, current students or prospective students/families, faculty, alumni, donors, community, media, research partners, and so forth.  As you can imagine, these audiences will impact the tone and voice of your written piece.   

Overall, voice and tone should be business casual, sliding from business to casual depending on the audience.  

For instance, voice and tone will be more playful and friendly for Future Roadrunner as your audience is primarily made up of incoming high school students. Content that is related to research and faculty should be more informative and academic.   

Resources:

  • UTSA.edu is our "front door" to the world and serves a variety of audience; however the focus is on prospective students
  • UTSA Today is a vehicle for reputation enhancement among a wide variety of audiences, including alumni, the media, research partners, community stakeholders and prospective faculty
  • RowdyZine showcases the voice used for incoming students
  • Sombrilla Magazine showcases how we communicate with prospective donors and alumni

 

Key University Messaging  

Resources:

 

UTSA Boilerplates

A "boilerplate" is a short, standardized paragraph that is included at the end of a press release that provides readers with a high-level background on your organization. We are making the following approved boilerplates available so that everyone can know how each college or divisional area describes themselves.

UTSA

The University of Texas at San Antonio is a Tier One research university and a Hispanic Serving Institution specializing in cyber, health, fundamental futures, and social-economic transformation. With more than 34,000 students, it is the largest university in the San Antonio metropolitan region. UTSA advances knowledge through research and discovery, teaching and learning, community engagement and public service. The university embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property—for Texas, the nation and the world. Learn more  online, on  UTSA Today or on  Twitter,  Instagram,  Facebook,  YouTube or  LinkedIn.

Colleges

Nationally ranked and recognized, the Carlos Alvarez College of Business encompasses more than 7,900 students, seven academic departments and two research centers. The college offers innovative programming at the undergraduate, graduate and doctoral levels in areas such as business analytics, cyber security, data analytics, and real estate finance and development as well as traditional business disciplines.

The College of Business was  named one of the top five undergraduate business programs in Texas by  Bloomberg Businessweek and  the No. 10 graduate business school in the nation for Hispanics by  Hispanic Business. Accredited by AACSB International, the Association to Advance Collegiate Schools of Business, the college is one of the 40 largest business schools in the nation.

Visit the Carlos Alvarez College of Business to learn more.

The UTSA College of Education and Human Development (COEHD) is one of the leading providers of educators, clinicians, and practitioners in the San Antonio area and has one of the largest teacher certification programs in Texas producing Latino/Hispanic teachers. The college also boasts three accredited/verified licensure and professional certification programs including EC-12 school administrator, superintendent, reading specialist, school counseling, clinical mental health counseling, school psychology, and behavior analysis. The college is responsible for innovative research and grants in STEM Education, urban educational outcomes, bilingual education, bi-national and bicultural issues, applied behavior analysis, integrated behavioral healthcare, special education, behavioral analysis, PK-12 school administration, higher education administration, and race, ethnicity, and gender studies.

COEHD houses the following research centers: The Academy for Teacher Excellence Research Center, Child Adolescent Policy Research Institute, and the Urban Education Institute. COEHD service centers/institutes include: Sarabia Family Counseling Center, Women Studies Institute, San Antonio Writing Project, and the Psychological Assessment and Consultation Center. Other strategic initiatives include the UTSA Childhood Development Center, Dual Credit and Outreach Innovative pathways, and the Prefreshmen Engineering Program.

COEHD enrolled nearly 2,400 students in the fall of 2020 in 12 undergraduate, 14 master’s, and four doctoral degree programs at both the Main Campus and Downtown Campus. Visit the College of Education and Human Development to learn more.

The Margie and Bill Klesse College of Engineering and Integrated Design (Klesse College) at UTSA’s interdisciplinary structure and hands-on, experiential learning-focused curricula produces engineers and design professionals ready to make their mark on the world. Each of our academic programs  are built on a foundational commitment to identifying and solving grand challenges where humanity intersects with the physical world. Visit the Klesse College website to learn more.

UTSA’s College for Health, Community and Policy (HCaP) is dedicated to developing solutions to affect change for complex social issues to improve the well-being of communities and the world. The College is comprised of eight academic departments and one program—criminology and criminal justice, demography, nutrition and dietetics, kinesiology, psychology, public administration, public health, social work and sociology—as well as the Institute for Demographic and Socioeconomic Research, the Policy Studies Center, the Institute for Health Disparities Research, and the Center for Community Based and Applied Health Research. HCaP includes more than 175 faculty and more than 6,800 students pursuing undergraduate and graduate degrees. Visit the  College for Health, Community and Policy website to learn more.

The College of Liberal and Fine Arts (COLFA) at UTSA is home to nine academic departments encompassing the fine arts, humanities and social sciences. With more than 4,400 students, it is UTSA’s oldest college. COLFA shapes the education of virtually every UTSA student through its highly ranked core curriculum. The college offers  33 degree  programs, including doctorates in anthropology and English; a nationally recognized M.F.A. and one of the nation’s largest undergraduate programs in medical humanities. Its faculty includes exemplary, award-winning teachers and internationally recognized researchers and artists. COLFA is also a major provider of arts and humanities programming in Texas, reaching an audience of more than 70,000 guests annually.  Visit the College of Liberal and Fine Arts website to learn more.

Committed to innovation and excellence in the classroom and laboratory, the College of Sciences (COS) is dedicated to producing the next generation of well-educated, highly trained professionals and leaders. The college is devoted to providing an inclusive environment that ensures that all students receive the encouragement, assistance, and superior educational experience that they will need to succeed in the sciences, health and medicine, information technology, data science, and other ventures. Visit the College of Sciences website to learn more.

The UTSA Honors College focuses on student development through one of the most experiential honors curricula in the nation. Its non-traditional, project-based approach provides students with unique opportunities outside of their major, empowering them to become leaders, develop as professionals, and reach intellectual achievement beyond coursework. As the only residential college at UTSA, the Honors College community is made up of roughly 1,700 high-achieving, academically driven students from across all majors and disciplines, including  UTSA Top Scholars ,  Terry Scholars , and many of the university's  nationally award-winning students . Visit the  Honors College to learn more.

The University College serves all UTSA undergraduate students by positively impacting undergraduate education, encouraging scholar development through exploratory programs, and promoting life-long learning through dynamic, engaged curriculum and research. University College programs include Academic Inquiry & Scholarship (AIS), Multidisciplinary Studies, the Writing Program and Air Force and Army ROTC programs. Visit the University College  website to learn more.  

 

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