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Bachelor of Business Administration Degree in Marketing

The minimum number of semester credit hours required for this degree is 120, at least 39 of which must be at the upper-division level.

All candidates seeking this degree must fulfill the Core Curriculum requirements, the Common Body of Knowledge (CBK) requirements, and the degree requirements, which are listed below.

Core Curriculum Requirements (42 semester credit hours)
Students seeking the Bachelor of Business Administration degree in Marketing must fulfill University Core Curriculum requirements in the same manner as other students. The courses listed below satisfy both degree requirements and Core Curriculum requirements; however, if these courses are taken to satisfy both requirements, then students may need to take additional courses in order to meet the minimum number of semester credit hours required for this degree. For a complete listing of courses that satisfy the Core Curriculum requirements, see pages 3-5 of this catalog.

MAT 1033 should be used to satisfy the core requirement in Mathematics. ECO 2013 should be used to satisfy the core requirement in Economics.

Common Body of Knowledge (CBK)

All students seeking a B.B.A. degree in the College of Business must complete the following Common Body of Knowledge (CBK) courses in addition to the Core Curriculum.

ACC  2013    Principles of Accounting I
ACC  2033    Principles of Accounting II
BLW 3013    Business Law
COM 1053    Business and Professional Speech
ECO 2013    Introductory Macroeconomics (satisfies Economics Core Curriculum requirement)
ECO 2023    Introductory Microeconomics
FIN  3014    Principles of Business Finance
GBA 2013    Social and Ethical Issues in Business
IS    1403    Business Information Systems Fluency
IS    3003    Principles of Information Systems for Management
MAT 1033   Algebra with Calculus for Business (satisfies Mathematics Core Curriculum requirement)
(Actuarial Science majors must take MAT 1214 in lieu of MAT 1033)
MGT 3003    Business Communication and Professional Development
MGT 3013    Introduction to Organization Theory, Behavior, and Management
MGT 4893    Management Strategy (taken in semester of graduation)
MKT 3013    Principles of Marketing
MS   1023    Business Statistics with Computer Applications I
(Actuarial Science majors must take STA 1053 in lieu of MS 1023)
MS   3043    Business Statistics with Computer Applications II
(Actuarial Science majors must take STA 3003 in lieu of MS 3043)
MS   3053    Management Science and Operations Technology

In addition to the Core Curriculum requirements and requirements from the College of Business Common Body of Knowledge (CBK), all candidates for the degree must complete the following degree requirements.

Degree Requirements

  1. 21 required upper-division semester credit hours in the major:

    12 hours of required courses:

    MKT  3083  Marketing Research
    MKT  4073  International Marketing
    MKT  4093  Consumer Behavior
    MKT  4893  Marketing Capstone

    9 additional semester credit hours of marketing electives

  2. 3 semester credit hours of support work within the College of Business chosen from the following courses:

    ACC  3123  Cost Analysis
    ECO  3033  Economics of Managerial Decisions
    ECO  3053  Aggregate Economic Analysis
    FIN   3033  Principles of Investment
    FIN   3313  Money and Banking
    IS    4153  Web Site Development
    MS   4343  Production/Operations Management
    MS   4543  Supply Chain Management

  3. 5 semester credit hours of lower-division or upper-division business or non-business electives

Course Sequence Guide for B.B.A. Degree in Marketing

This course sequence guide is designed to assist students in completing their UTSA undergraduate business degree requirements. This is a term-by-term sample course guide. Students must satisfy other requirements in their catalog and meet with an academic advisor in the College of Business Undergraduate Advising Center for an individualized degree plan. Progress within this guide depends upon such factors as course availability, individual student academic preparation, student time management, work obligations, and individual financial considerations. Students may choose to take courses during Summer terms to reduce course loads during long semesters.

Recommended Four-Year Academic Plan

First Semester Second Semester
MAT 1033 (core and major) 3 COM 1053 3
WRC 1013 (core) 3 IS 1403 3
Social & Behavioral Science core 3 WRC 1023 (core) 3
U.S. History & Diversity core 3 Natural Sciences core - Level I 3
Visual & Performing Arts core 3 U.S. History & Diversity core 3
Total semester hours 15 Total semester hours 15
Third Semester Fourth Semester
ACC 2013 3 ACC 2033 3
ECO 2013* 3 ECO 2023* 3
MS 1023 3 MS 3043 3
POL 1013 (core) 3 POL 1133 or POL 1213 (core) 3
Literature core 3 Natural Sciences core - Level II 3
Total semester hours 15 Total semester hours 15
Fifth Semester Sixth Semester
GBA 2013 3 BLW 3013 3
IS 3003  3 FIN 3014 4
MGT 3003 3 MGT 3013 3
MKT 3013 3 MKT 3083 3
MS 3053 3 MKT 4093 3
Total semester hours 15 Total semester hours 16
Seventh Semester Eighth Semester
MKT 4073 3 MGT 4893 3
Business or non-business elective 3 MKT 4893 3
MKT elective (upper division) 3 Business or non-business elective 2
MKT elective (upper division) 3 MKT elective (upper division) 3
Support work elective 3 World Society & Issues core 3
Total semester hours 15 Total semester hours 14

* ECO 2013 and ECO 2023 may be taken in either sequence.

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