Spurs forward Bruce Bowen and students
Spurs forward Bruce Bowen (right) with students

UTSA Communication Week set for April 12-16

(April 9, 2004)--UTSA Communication Week 2004 kicks off April 12 with a day of presentations on everything from job-hunting to writing.

Opening day will be capped off with a keynote address from San Antonio advertising expert and author Lionel Sosa speaking on creating messages that make consumers respond.

Sponsored by the Department of Communication, the week provides an opportunity for communication students and faculty to attend presentations on career and research opportunities in the four concentrations of the UTSA communication department: public relations, speech, technical communication and electronic media.

Pictured is San Antonio Spurs forward and UTSA student Bruce Bowen helping out the UTSA Public Relations Society of San Antonio (PRSSA) Bateman competitors by signing autographs at Sombrilla Plaza on the UTSA 1604 Campus.

The week, which follows the theme "Communication:  Opening New Doors," runs April 12-16 with panel discussions on a variety of communication issues.  Events include a press conference appearance by Spurs forward Bruce Bowen, who will discuss the Bruce Bowen Family Fitness Challenge.  The press conference is at 4 p.m. Tuesday in front of the UTSA Campus Recreation Center at the 1604 Campus. 
Before the press conference, there will be a discussion on communication technology at 9:30 a.m. through a distance-learning simulcast in Business Building Room 3.03.02 on the 1604 Campus and Frio Street Building Room 2.508 at the Downtown Campus. 
Wednesday will begin with a focus on job interviews and resumés that work, followed by a presentation on crisis communication and a look at how San Antonio media handled the arrival of Toyota.
Mary McNaughton-Cassill, a UTSA psychology professor, will discuss the psychological effects of the evening news in a Thursday lecture, followed by a photojournalist's look at religion in the latter part of the 20th century.  The week wraps up Friday with a discussion on ethics, followed by an awards ceremony.

See the UTSA Communication Week schedule.

--Leigh Anne Gullett

University Communications
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