(May 13, 2010)--Have you ever wondered how a comprehensive fundraising campaign comes together and what it takes to succeed? Those who give through the current "Together, We Are UTSA" 2010 faculty and staff initiative will be part of the first-ever comprehensive fundraising campaign for UTSA.
Here is how it works: When a university is on the move like UTSA, it is important to have a professional team managing the fundraising efforts in concert with the university's alumni, community leaders, deans, vice presidents, provost and president. A big university has numerous needs for operating funds, capital investments, scholarships and, of course, research.
Having an orderly way to identify, assess needs and then move strategically to raise the essential private funds is truly an art and a science. This work is known in higher education circles as "Advancement." When university leaders determine it is time to make a multi-year strategic effort to raise significant resources, a comprehensive campaign is normally the method used.
A year or more, commonly referred to as the feasibility or assessment period, can go into planning the effort before fundraising begins. During the assessment period, university leaders determine the most important needs and then attempt to achieve a balance with the fundraising capacity, always stretching a bit, to determine a campaign goal amount.
What follows is usually a "quiet" phase of the campaign that can last for one to several years, during which "leadership gifts" are raised to firmly secure the success of the overall campaign. Also, during the quiet phase, the institution identifies critical volunteer leadership externally, while on the internal side it puts into place essential technology, policies and personnel to handle the significant increase in activity and fund processing generated in a major campaign. After a healthy percentage of the overall goal is raised quietly, the campaign is announced to the public.
At that time, the university moves into the "public" phase of the campaign, which includes wider conversations in the community, engagement and focused fundraising with targeted foundations and corporations and numerous activities to keep everybody involved, and momentum building until the goal is reached or exceeded. Campaigns in higher education typically last between five and seven years and can result in truly transformational opportunities.
As UTSA continues on the path to top-tier status, there are important roles for faculty and staff, as well as alumni and friends, as we look forward to our first comprehensive campaign. Every person associated with UTSA is vital to our success.
>> How can UTSA employees help? Making an annual gift to the university is one way, through the "Together, We Are UTSA" drive. You can make your gift by going to the Giving to UTSA website and select the way you would like to give back to the university.
Another important aspect of being an employee is acting as an "ambassador" for UTSA in the community. Whether at a PTA meeting, church, Little League game or neighborhood Bunco night, staff and faculty are in a position to tell people about UTSA. Sharing news about faculty research accomplishments, recognition of student scholars, the new Applied Engineering and Technology Building, the plans for a football team or an upcoming performing arts event...all of this brings wider circles of the community into a relationship with UTSA.
UTSA is a great place to work, grow and give. Get involved today!
UTSA students and the San Antonio community are invited to this event where people shave their head and raise money to fight childhood cancer.
Student Union Lawn, Main Campus
The former curator of literary collections for The Huntington Library will share Secrets from the Stacks: Untold Stories of Collecting the Papers of Contemporary Authors. Lecture is free and open to the public.
John Peace Library (JPL 4.04.22), Main Campus
Come learn about Korea and its culture through food tasting, music, dance and percussion performance, games, arts, crafts, presentations and more.
Student Union Retama Auditorium (SU 2.02.02), Main Campus
Teams of four hit the links for a day of golf that supports UTSA scholarships.
Hyatt Hill Country Golf Club, 9800 Hyatt Resort Dr, San Antonio
President Taylor Eighmy invites all UTSA students to "Pizza With The Prez." Come grab a slice of pizza and take the opportunity to introduce yourself to the President.
Student Union Ski Lodge Patio, Main Campus
The UTSA Housekeeping Staff’s Erlinda’s Wish Program members created a collection of cookbooks that are being added to the UTSA Libraries Special Collections Mexican Cookbook Collection. Meet the contributors to the collection and sample recipes.
John Peace Library Assembly Room (JPL 4.04.22), Main Campus
As part of San Antonio's tricentennial, UTSA will celebrate San Antonio's Founder's day with Historic Futures - A Taste of Folklife. The free event will showcase the diverse and rich heritage of San Antonio through a variety of music, dance and international cuisine.
Student Union Paseo, Main Campus
Help raise money for UTSA staff scholarships. Individuals and teams - sign up now for this fun bowling activity. Family and friends are welcome.
University Bowl, 12332 W. IH-10, San Antonio
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.
We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.