MarCom Studio


Lead Generation & CRM

If you are looking for the best way to capture inquiries and leads for your area or project, you’ve come to the right place!

UTSA uses an enterprise Customer Relationship Management (CRM) system powered by Salesforce and overseen by Enrollment Marketing, Communications, and Systems.

While the scope of UTSA’s CRM focuses broadly on recruitment, one of its primary benefits is its sophisticated ability to deliver relevant, timely and targeted communications. Once more, the CRM provides metrics to evaluate engagement of your digital ad campaigns and outreach emails.


Capturing Enrollment-Related Inquiries with UTSA’s CRM

Enrollment Marketing, Communications, and Systems oversees the university’s Customer Relationship Management (CRM) system. UTSA’s CRM enhance our constituents’ experience from the moment they are prospects, become Roadrunners and persist through graduation. Powered by Salesforce and integrated with our Student Information System, UTSA’s CRM  enables all parts of the university to manage engagement with constituents from a single data source.

Inquiry forms can be generated from the CRM and embedded on to any UTSA website.


Kristina “Tina” Garza
Assistant Vice Provost for Enrollment Marketing, Communications & Systems

Capturing Other Types of Inquiries

To capture leads for other types of programs that are not enrollment oriented, one option is to use Qualtrics, an online survey tool that can generate inquiry forms. All staff and faculty have access to Qualtrics through University Technology Solutions. To set up your Qualtrics account, contact the Tech Café. Contact UTSA’s Web Services team if you need assistance with embedding a Qualtrics form on your website.


Tech Café

Shashi Pinheiro
Director of Web Services